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Monday, July 6, 2020

Archive for the 'Personalized Marketing' Category

Five tips to deliver a personalized marketing experience

Personalization plays an important role in marketing. It leads you to better connect with the consumers and get desired results.Marketing Land contributor Robin Kurzer has shared five tips to help marketers build a personalized marketing experience.Kurzer says, “A majority of consumers — 75 percent — said they find personalized brand experiences at least somewhat creepy, with 22 percent opting to look for other less-creepy brands and 9 percent saying they’d leave a negative review, according to an InMoment 2018 CX Trends Report (free with registration) released earlier this year.Andrew... [...]

Econsultancy shares 12 stats that justify need for personalisation

Personalisation is an important aspect of marketing that leads to customer satisfaction by the way of crafting personalized marketing messages.Econsultancy columnist Nikki Gilliland ha shared twelve statistics that prove the importance of personalisation.Gilliland says, “A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how... [...]

Seven personalisation facts you should know

Personalization helps you improve the customers response and boosts your marketing revenue. You can personalize your marketing efforts in all the forms you might be using.Econsultancy columnist Nikki Gilliland has shared seven useful facts about the importance of personalization in marketing.Gilliland says, “Pure360’s research suggests that that basic personalisation fails to engage consumers in any real way. Just 8% of survey respondents said that they would be encouraged to engage with a retail brand if they addressed them by their first name. Similarly, only 7% said they would... [...]

Here’s how to make personalisation intelligent

Personalisation is the key to achieving more customers and gaining their trust. Intelligent personalisation enables brands to send across irresistible offers in a personalized manner.Econsultancy contributor Cara Wilson has shared seven principles of intelligent personalisation.Wilson says, “Personalisation is an investment in creating better customer experiences. Keeping this at the forefront of activity will ensure brands are delivering real value to customers. It just so happens that increased revenue is a by-product of this activity.What makes personalisation intelligent?Here are... [...]

Personalisation; Beyond a Name [Whitepaper]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences.About the whitepaper:It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency?... [...]

Check out these personalised ad campaigns to imprve your advertising

Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively.Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft.Gilliland says, “We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.But what about an advert featuring your face or someone you know?This is the level of personalisation... [...]

5 Tips to develop your site’s personalization strategy

An effective personalization strategy for your website can make your visitor’s experience more enriching and rewarding.Econsultancy writer Richard Jones has shared five tips to build an effective personalization strategy.Jones says, “Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.Here I explore the key things to consider when developing your personalisation strategy.Whatever level of personalisation you want to bring to your website, it’s important to start with a personalisation... [...]

Benefits of personalization in B2B eCommerce

Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics.In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business.Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce.Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B)... [...]

‘Leveraging Your Data for Better Personalization’ Webinar 10.00 am PT

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users.Webinar SpeakerJonathan Koo, Digital Marketing Manager, AdRollThue Madsen, Marketing Operations Manager, KissmetricsThe Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

‘Leveraging Your Data for Better Personalization’ Webinar, July 27

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users.Webinar SpeakerJonathan Koo, Digital Marketing Manager, AdRollThue Madsen, Marketing Operations Manager, KissmetricsThe Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]