Marketing to the Millions: Personalization at Scale [Guide]
There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations.
Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’.
The ID team says, “For a true marketing personalization strategy, it’s not enough just to know who your customers are. You need that information to be actionable. You need it to be accessible across all customer touch points in your business. You need to be able to identify customers based on their engagement with your brand and target those customers across your marketing channels—even in real-time.
In this guide, you’ll learn:
- What a CDP is and why you need one
- If your organization is ready for a CDP
- What to look for in a CDP
- The process of choosing a CDP
- What to do once you’ve chosen your CDP.”
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