Tips to Personalize On-Site Content
Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience.
Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content.
He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go.
Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions.
1. Dig Into Search Intent
Writing for search intent is not a new concept, but it is highly misunderstood. Search intent is not only about what keywords are used, but what users intend to find when they conduct their search.
Therefore, your on-site content should not only utilize the keywords you intend to target but provide information that speaks to what the user is actually searching for, as well”.
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