You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it.

VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022.

The VWO team says, “Which data are you going to use to ensure that engagement and conversion KPIs are actually achieved? How do you collect this data on a recurring basis? How do you keep it updated and how do you then personalize across both online and offline channels?

Key Takeaways

  • How personalization really works
  • How to build your Golden Profile
  • How to translate personalization strategy into action.”

Using customer data as a fuel for personalization


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