MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, November 11, 2022, at11:30 AM ET.Register to attend the Email Marketing Friday Forum and you’ll get three educational sessions, live Q&A, and resources.Email Marketing Friday ForumMarketingProfs [...]

An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction.HubSpot has published an in-depth article featuring 13 abandoned cart emails to win back customers.Rebecca Riserbato says, “Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast.Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re... [...]

Digital Marketing Depot has published a new white paper ‘Trends in Email: Design and Marketing’.The DMD team says, “Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall success, and 41% said it’s “very critical.” That’s 30% higher than pre-pandemic sentiment in 2019.With email being so essential and critical, it’s important for email marketers and email designers... [...]

MarketingProfs has published a new episode of Marketing Smarts podcast ‘Tips, Tricks, and Hacks for B2B Email Marketing Success’ featuring Michael Barber.George B. Thomas says, “Is email dead? Hardly. “We’ve been having this conversation about the death of email for 15-ish years at this point,” Michael says. “What we’ve continued to see….is that email continues to drive incredible success for marketers who do it well.”Lists of emails purchased from a third-party are always bad, right? Well… not quite. “This idea of never... [...]

Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027.Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’.Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business.1) Data collectionOne of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are... [...]

HubSpot has published a new video ‘Email Marketing Planning: 3 Powerful Tips You Need to Know’ sharing some useful tips to improve your email marketing.The HubSpot team says, “Calling all email marketers! In this video we’re sharing 3 email marketing tips for organization, plus a walkthrough of our awesome free email marketing template that will help you stay on top of things! Getting organized can be tricky, and we’re here to help make email marketing planning a breeze. Make sure to watch ’til the end, so you can learn all you need to know about organizing your emails.”HubSpot [...]

Email continues to evolve as a great marketing tool. It is one of the most used and preferred channels of marketing today.MarketingProfs has published an article featuring six email marketing trends for 2022.The MarketingProfs team says, “Marketing is changing—and fast. Email is still the dominant marketing channel, but a lot is happening in the digital world. In 2022, how do you stack up against your competition?Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report.Here are six major findings from the study.1. Email... [...]

HubSpot has published a new podcast episode ‘This Simple Strategy Grows My Email List By Thousands Each Month’ featuring Amy Porterfield.In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you’re just starting out or you’ve had your business for years.This Simple Strategy Grows My Email List By Thousands Each MonthHubSpot [...]

With email newsletters, you can continue to build your following and grow your business.MarketingProfs contributor Chad S. White has shared nine best practices to improve email newsletters.He says, “To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters.Here are their top recommendations. Consider these your guide to the new best-practices for email newsletters.1. Use single-column layoutsAlthough a two-column layout allows you... [...]

MarketingProfs has published a new episode of Marketing Smarts podcast ‘New B2B Email Marketing Techniques That Work Right Now’ featuring Jay Schwedelson.George B. Thomas says, “Technology is changing. Things that were true 10 years ago no longer apply. Jay and host George B. Thomas refer to the world of email marketing as “the wild wild west.” “There are no more rules,” Jay says, and then proves it by taking controversial stances.Here are a few of them: Open rates can be valuable (what?). Unsubscribes are a good thing, so don’t let them freak you... [...]