An email sequence is a series of emails that is sent automatically to a prospect, user, or customer using automation software. The emails are sent based on predetermined criteria such as a time delay or action being met.HubSpot contributor Matthew Scott has published a study titled ‘The Email Sequence That Earned Us $100,000 in 30 Days’.He says, “The situations in which you’d use one, and how long a sequence can/should last, let’s talk about how to put one in place:1. Determine the sequence’s purpose.Generally, most email sequences (especially those created... [...]

Your email marketing campaigns depend on various elements. The email subject line is one of the most important parts that help you improve your email open rate.Copyblogger contributor Tim Stoddart has published an article highlighting five steps to achieve better email open rates.He says, “While there is no definitive right or wrong way to write an email subject line, there are some tips you can use to boost your current open rates.Here are 5 critical steps:1. Create the best email subject lines for sales with descriptive languageA study by Backlinko showed that the best email subject... [...]

Digital Marketing Institute has made the ‘Email Analytics, Measuring What Matters in a Privacy-Driven World’ webinar available on-demand.The webinar covers the following:How recent tech-driven changes have impacted the ability to measure email engagement, including Apple’s Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google,Core email metrics, how to calculate them, and the value of what they tell us.Where to pivot your analytical focus in light of evolving data issues.Email campaign analysis for insights into what’s working... [...]

Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen.Adweek is hosting a webinar ‘Is Data Really Making Your Personalized Email Simpler?’ on Tuesday, July 19, 2022, at 1.00 pm EDT.The Adweek team says, “Join Cordial’s VP of client experience Russell Garter to learn how leading brands efficiently organize, understand and activate their data to create more meaningful experiences for their shoppers across channels. You’ll find out: Ways to reduce data complexity to... [...]

For successful email marketing, you need a huge subscriber base. There are several ways you can collect more and more email addresses.Watch Neil Patel’s video ‘The Number 1 Hack to Collect More Emails’ and help yourself.He says, “The number one hack to collect more emails. Have you ever heard of the saying that the money’s in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I’ve been doing this for 21 years now, I met an individual named John Reese. He had this site... [...]

Email is an irresistible marketing tool. It helps you stay connected with your audience and promote your products and services.MarketingProfs contributor Chad S. White has published an article on when and how to use plain-text email in marketing.He says, “Plain text emails are appropriate for a fairly narrow group of email types and situations. In all other instances, you’re probably much better off crafting an HTML email for your message.Here are five situations when using plain-text emails can make good sense.1. When sending or triggering emails on behalf of a sales repAlthough... [...]

MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology.The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved in implementation, profiles leading vendors, and reviews the latest trends, opportunities and challenges.Also included in the report are profiles of 9 Email Marketing Platform vendors, pricing information, capabilities comparisons and recommended... [...]

Personalized messaging is designed to help shoppers discover and purchase your products. But levels of data complexity are a top obstacle to making that happen.Adweek is hosting a webinar ‘Is Data Really Making Your Personalized Email Simpler?’ on Tuesday, July 19, 2022, at 1.00 pm EDT.The Adweek team says, “Join Cordial’s VP of client experience Russell Garter to learn how leading brands efficiently organize, understand and activate their data to create more meaningful experiences for their shoppers across channels. You’ll find out: Ways to reduce data complexity to... [...]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022.The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI.Join this webinar to learn:Why status quo email automation isn’t enough for today’s customersHow Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversionTop Conversation Automation use cases and best practices... [...]

If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing.MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT.The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions.You’ll learn:Small changes to your... [...]