Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027.

Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’.

Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business.

1) Data collection

One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are interested in your business with consent.

With consumers wanting to protect their information, businesses need to adhere to data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness.”

The Ultimate Email Marketing Guide for Beginners

Digital Marketing Institute


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