Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email. HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know. She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started. 1. More Focus on Data Protection and Privacy 64% of online consumers have quit doing business or working with an organization for asking for too much personal... [...]

Email continues to evolve as a great marketing tool. It is one of the most used and preferred channels of marketing today. MarketingProfs has published an article featuring six email marketing trends for 2022. The MarketingProfs team says, “Marketing is changing—and fast. Email is still the dominant marketing channel, but a lot is happening in the digital world. In 2022, how do you stack up against your competition? Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report. Here are six major findings from the study. 1. Email... [...]