Spam trigger words are phrases that email providers flag as fraudulent and malicious. It is important to keep your email campaigns free from such words.HubSpot contributor Karen Rubin has published an article featuring a list of 394 email spam trigger words to avoid in 2023.She says, “Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list.Your emails can get sent to spam if you:Don’t... [...]

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement.Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023.The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]

Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski.The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).”Copyblogger  [...]

Email marketing for nonprofits is an effective way to engage with supporters, increase donations, and share the impact your organization has on your mission.HubSpot contributor Caroline Forsey has published ‘Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy‘ to help you achieve email marketing success.She says, “Studies show that email continues to offer the highest return on investment (ROI) of any outreach strategy. TruConversion reports that an email marketing campaign can deliver a return of $40 for every $1 spent. This makes email the channel... [...]

Email marketing is a proven tactic to grow your business. It helps you stay close to your audience and keep them informed about your products and services.AWeber contributor Sean Tinney has shared 25 brilliant lead magnet ideas to grow your email list right now.He says, “Here are 25 great lead magnet ideas for inspiration. Not only will you get proven ideas from a bunch of different businesses across multiple industries, but you’ll also see how easy creating your lead magnet can be. And once you’re got your lead magnet created and set up, you can start turning visitors into leads... [...]

Your email subject lines play a pivotal role in improving the email open rates and contribute to the overall success of your marketing campaigns.HubSpot contributor Emma Brudner has published an article featuring 70 sales email subject lines that get opened, read, and responded to.She says, “Use the following tips knowing that they’ve been tried, tested, and verified to work by reps around the world.1. Keep it brief.The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales... [...]

Search Engine Journal has published ‘Email Marketing For Small Businesses: A Guide To Getting Started’ to help marketers improve email marketing.Brian Frederick says, “With a little elbow grease and the information you gain here, you’ll be able to create and launch your own effective campaign in no time.Ready to get started? Let’s go.How To Start Email Marketing For Your Small Business1. Choose The Right Email Marketing Platform For YouHaving the right tools is an essential part of any job, whether it’s carpentry or marketing. And for business marketing, that means... [...]

An HTML form is used on a website to collect information entered by visitors. If you want to be notified when someone has submitted their information, you can set up a process that sends emails from an HTML form.HubSpot contributor Kayla Carmicheal has published a step-by-step process for creating HTML forms for sending emails.She says, “There are multiple options for creating an HTML form that emails you when a new entry is submitted. The option you choose depends on how you work and what platform you’re using.This is to say that things are a little different if the plan is to use... [...]

You surely need to consider the email subject lines when it comes to email marketing success. Attention-grabbing subject lines can help you improve your email open rates.HubSpot contributor Braden Becker has published an article featuring 157 best email subject lines.He says, “According to HubSpot Research, 65% of surveyed marketers say that subject lines have the greatest impact on open rates. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside.So what makes a good email subject line? It’s... [...]

Social media integration can take your email marketing campaigns to the next level. Facebook and Instagram being the most popular networks, can be used wisely to build your email list.Social Media Marketing’s Anna Sonnenberg has published an article featuring four ways to grow your email list on Instagram using organic tactics.She says, “Instagram and Meta Business Suite have several tools for generating email subscriptions including options for both passive collection and targeted campaigns. Let’s walk through these built-in tools for collecting email addresses.#1: Add an Email... [...]