Email continues to evolve as a great marketing tool. It is one of the most used and preferred channels of marketing today.

MarketingProfs has published an article featuring six email marketing trends for 2022.

The MarketingProfs team says, “Marketing is changing—and fast. Email is still the dominant marketing channel, but a lot is happening in the digital world. In 2022, how do you stack up against your competition?

Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report.

Here are six major findings from the study.

1. Email is more prevalent than ever

Email is still a prevalent marketing channel, and its use has increased year over year. For example, 71% of survey respondents say they sent more emails in 2021 than the year before. And it’s paying off: Clickthrough rates are increasing, too; they’re now at 10%, on average (up 4.4% from last year).

Because there are more personalization options for email than ever (thanks to marketing automation platforms and better marketing technology), you can get your message across in a way that resonates with your audiences, no matter who they are.”

Six Email Marketing Trends in 2022


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