Email continues to evolve as a great marketing tool. It is one of the most used and preferred channels of marketing today.

MarketingProfs has published an article featuring six email marketing trends for 2022.

The MarketingProfs team says, “Marketing is changing—and fast. Email is still the dominant marketing channel, but a lot is happening in the digital world. In 2022, how do you stack up against your competition?

Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report.

Here are six major findings from the study.

1. Email is more prevalent than ever

Email is still a prevalent marketing channel, and its use has increased year over year. For example, 71% of survey respondents say they sent more emails in 2021 than the year before. And it’s paying off: Clickthrough rates are increasing, too; they’re now at 10%, on average (up 4.4% from last year).

Because there are more personalization options for email than ever (thanks to marketing automation platforms and better marketing technology), you can get your message across in a way that resonates with your audiences, no matter who they are.”

Six Email Marketing Trends in 2022

MarketingProfs


You May Also Like These Topics...

The Ultimate Email Marketing Guide for Beginners [Guide]

Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business. […]

Sharing is caring

Email Marketing Planning: 3 Powerful Tips You Need to Know [Video]

HubSpot has published a new video ‘Email Marketing Planning: 3 Powerful Tips You Need to Know’ sharing some useful tips to improve your email marketing. The HubSpot team says, “Calling all email marketers! In this video we’re sharing 3 email marketing tips for organization, plus a walkthrough of our awesome free email marketing template that […]

Sharing is caring

This Simple Strategy Grows My Email List By Thousands Each Month [Podcast]

HubSpot has published a new podcast episode ‘This Simple Strategy Grows My Email List By Thousands Each Month’ featuring Amy Porterfield. In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love […]

Sharing is caring

Ways to Improve Email Newsletters

With email newsletters, you can continue to build your following and grow your business. MarketingProfs contributor Chad S. White has shared nine best practices to improve email newsletters. He says, “To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing Consulting about what they were […]

Sharing is caring
Sharing is caring