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Sunday, November 27, 2022

Archive for the 'Email Deliverability Tips' Category

‘Seven Tips to Increase Your Email Deliverability’ – ‘MarketingProfs’ Blog

Kevin Huxham says, “Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. High success rates come when you put forth the effort to ensure your lists are clean and current, your content is sound and simple, and your ability to track results helps you fine-tune future campaigns to increase engagement. Most small businesses operate on a very tight marketing budget. They usually have one person dedicated to handling email marketing; often, that person is also wearing other hats. Being able to efficiently... [...]

‘How Marketers Handle Global Email Campaigns’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge. Most marketers surveyed (57%) say they do customize/translate email copy for specific countries or regions, and a majority (53%) also create multiple versions of their Web links. Less than half of respondents customize images (47%), brand messaging (45%), calls-to-action (43%), and colors (19%) for specific locations”. How Marketers Handle... [...]

‘Nine Ways to Improve Your Email Deliverability’ – ‘MarketingProfs’ Blog

Carol Stott says, “HTML… I have a confession: I don’t even know what it stands for. But do marketers need to speak geek? Do you know your DKIM from your Kim Dotcom? Does thinking about SPF give you ADD? Surely email marketing is like driving a car: You don’t need to know how it all works, you just use it. It’s simple: Choose your list, craft your message, send it into the world, and track the results. Except when it breaks down and then you wish you knew a bit more than the basics! And email marketing can break down, including at delivery, when your beloved... [...]

‘Email Deliverability: 4 Horrible Myths On The Rise’ – ‘Marketing Land’ Article

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don’t Need To Worry About Placement If I Have A High Sender Score Sender Score indicates how trustworthy an email sender’s IP address to an email provider, ISP or filtering company. It... [...]

‘The dark side of email deliverability’ – ‘Experian Marketing Forward’ Blog

Bridgette Darling says, “Email remains the most important communication channel for marketers as they look to engage with consumers and drive revenue. Not only is email a preferred channel by consumers, it allows marketers to communicate at a fraction of the cost. However, there are challenges related to email that marketers must face to maximize impact from the channel. A major challenge for email is that it is not cost prohibitive. While this is a positive, it also means that mistakes don’t seem to have a hard cost, making them easy to ignore. In addition, many marketers still... [...]

Are there really 47 Ways To Increase Your Open Rates and Clicks? #ad

Matt Bacak has been an e-mail marketer for over 10 years, and he sends out thousands upon thousands of e-mails every day. He has tested and tuned his process over and over, because he was looking for the best ways to use e-mail to run a business. You can get the benefit of his experience, his testing and his expensive self-education on how to use e-mail most effectively in his new training, 47 Ways To Increase Your Open Rates and Clicks. The average marketer misses a lot of the opportunity for improved results by overlooking a few simple improvements that can make a big difference in their results. In... [...]

‘How to Start Optimizing Your Content For Conversions’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All the testing tips and tricks in the book won’t get you very far if they’re built on... [...]

‘How Do Email Marketing Companies Track Email Opens?’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How Do Email Marketing Companies Track Email Opens?”. Justin Premick says, ““How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with how opens are tracked and reported, and how your subscribers use their email programs”. How Do Email Marketing Companies Track... [...]

‘A 5-Point Inspection On Email Deliverability’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “A 5-Point Inspection On Email Deliverability”. Brandon Olson says, “Deliverability is the name of the game when it comes to email marketing. It’s the first step to a successful email campaign. Without it, your emails are like a red hot Ferrari without the engine. Most email marketing providers offer some great features, like mobile responsive email templates, customizable signup forms and autoresponders, which are all important. But when selecting an email marketing provider, email deliverability should be your number... [...]