David Kirkpatrick says, “Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened.

Deliverability can be a challenge. A bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you. Getting off of a spam or junk mail blacklist can be a Kafka-esque experience of not really being sure who or what will get you off that list.

To help you with deliverability issues, I reached out to three industry experts to find out what they considered to be the biggest deliverability challenges facing marketers today“.

Email Marketing: What are some of the biggest deliverability challenges?

MarketingSherpa

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