Monica Montesa says, “If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.

Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. Here’s why email deliverability should definitely be on your radar:

Reason #1: You want people to read your emails.

I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability.

2 Major Reasons Why You Should Care About Email Deliverability

Aweber Blog

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