PPC marketing in 2026 will be dominated by AI-driven automation and smart bidding, enabling real-time optimization across search, social, and video platforms. Marketers will rely on first-party data, intent-based targeting, and high-quality creatives to succeed in a privacy-first, AI-led advertising ecosystem.Search Engine Land has published a new video, ‘The new PPC best practices: Navigating AI powered PPC without sacrificing control’.The SEL team says, “As automation... [...]
Archive for the 'Internet Marketing' Category
Rich Snippets enhance search listings by displaying additional information such as ratings, reviews, prices, and FAQs, making results more attractive and informative. They improve click-through rates and visibility by helping users quickly understand the value of a page before clicking.iloveseo.com Vice President Steve Guberman has published ‘Understanding Rich Snippets: A Guide to Identification and Implementation’.He says, “In this guide, we’ll dive into the world of rich snippets and uncover the key aspects of identification and implementation. Rich snippets,... [...]
Backlinko has published ‘The Ultimate SEO Tutorial’. It teaches you how to find untapped keywords, optimize your content for Google, and effectively promote it.Brian Dean says, “I had to kick this SEO tutorial off with keyword research.That’s because keywords determine EVERYTHING you do in SEO.And in this first step I’m going to show you how to create a list of awesome keywords for your business.Find “Question Keywords” to Generate Lots of Solid Keyword IdeasYour first step is to come up with LOTS of keyword ideas.Then, in the next step I’ll show you how to choose... [...]
SEO in 2025 focuses on user intent, content quality, and visibility across AI-powered search and answer engines, not just traditional rankings. Success depends on semantic SEO, EEAT, structured data, and optimizing for human and AI audiences alike.Yoast contributor Ahad Qureshi has published an article featuring the the 2025 SEO wrap-up.He says, “SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal... [...]
Search Engine Land has published a new video, ‘Translating human creativity into AI profitability’.The SEL team says, “Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem. Come discover data and trends on how search is evolving to favor PMax-oriented creative and... [...]
Organic reach is essential for building long-term brand credibility and trust without relying heavily on paid promotions. It helps businesses create meaningful connections with audiences through consistent, valuable content that sustains engagement over time.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Death of Organic Reach What Works Right Now’ featuring Michael Stelzner.This... [...]
iloveseo.com Vice President Steve Guberman has published ‘Enhancing Your SEO Skills: A Comprehensive Guide To Acquiring Experience’.He says, “Welcome to our comprehensive guide on enhancing your SEO skills! In this article, we will take you through a journey of acquiring valuable experience in search engine optimization.At its core, SEO is about improving website visibility and increasing organic traffic. But how can you become an expert in this ever-evolving field? We provide practical strategies and insights to help you acquire the necessary skills.Through personal projects,... [...]
The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season [Video]
Search Engine Land has published a new video, ‘The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season’.The SEL team says, “Google Search and Shopping Ads will see an explosion of spending this holiday season, potentially exceeding $70 billion. However, a little-known flaw in Google’s auction logic is causing many advertisers to pay more than they should when competitors are absent from the keyword auction. BrandPilot calls this the Uncontested Google Ads... [...]
Pinterest Ads help brands reach users at the discovery stage, when they are actively searching for ideas, inspiration, and products. By using visually rich pins and precise interest-based targeting, businesses can drive awareness, traffic, and conversions effectively.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Winning With Pinterest Ads: How to Increase Your B2C Sales’ featuring Karen Nelson.This video covers... [...]
Multichannel video marketing enables brands to reach audiences consistently across platforms like websites, social media, email, and connected TV. It boosts engagement and recall by delivering tailored video content that matches user intent on each channel.EMARKETER has published a new report ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’.The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms.44.5% of marketers now allocate close to... [...]