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Saturday, October 31, 2020

Archive for the 'Internet Marketing' Category

How to Grow Organic Traffic with Less Content, October 28 [Webinar]

SEMrush is hosting a webinar ‘How to Grow Organic Traffic with Less Content’ on Wednesday, October 28, 2020. This webinar will feature Nik Ranger, Peter Mead, and Victor Paan. In this webinar, start-ups, agencies, inhouse SEO’s can learn how to rank for more keywords with less content by: Using a Total Addressable Market Analysis for SEO to identify business opportunities, Prioritize your content strategy using the ICE framework, Automate falling traffic reporting and learn about Historical Optimization, Identifying and prioritizing SEO tech debt fixes, Work with non-SEO channels... [...]

Improve Your SEO Performance with These Automation Tools

SEO automation refers to the automation of tasks that you would usually need to carry out manually. With SEO automation, you can save time and money. SEMrush contributor Erika Varagouli has shared information about eight SEO automation tools for improving your SEO performance. Varagouli says, “Many of the tools that are available within SEMrush are set up to help you to automate tasks that you would otherwise have to do manually. From tracking rankings to auditing your site for technical issues, we’ve got you covered. Here we’ll dive deep into six automation tools that the... [...]

How To Add a Countdown Timer To Your Emails [Video]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do you add a countdown timer to your email? In this video, you’ll learn simple method to add a countdown timer to your emails by combining AWeber and the Sendtric countdown timer generator“. How To Add a Countdown Timer To Your Emails John Chow’s... [...]

HubSpot’s List of 11 Best Social Media Dashboard Tools & Apps

HubSpot contributor Kayla Carmicheal has published an article highlighting 11 best social media dashboard tools & apps. She says, “Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. 1. HubSpot Price: Included... [...]

Marketing Land Highlights 7 Marketing Trends for 2021

Marketing continues to evolve with the emergence of new tools and technologies. With new ways of promoting your products and services, the challenges also come forward. Marketing Land contributor Kim Davis has published an article highlighting seven  marketing trends for 2021. Davis says, “Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global Marketing Trends 2021 report from Deloitte Insights. The report is based on two surveys: the first, of almost 2,500... [...]

Local SEO Workflows to Grow Your Business in Google, October 28 [Webinar]

Search Engine Journal is hosting a webinar ‘Local SEO Workflows to Grow Your Business in Google’ on Wednesday, October 28 at 2.00 pm ET. This webinar will feature Ross Tavendale, Managing Director, Type A Media and Loren Baker, Founder, Search Engine Journal. In this presentation, you will learn: How to increase your marketing efforts on Google and generate more customers from organic search. Smart formulas and workflows you can teach your team to work smarter with your GMB listing. The newest local SEO techniques to get your GMB page and your website ranking well in local search. Local... [...]

Your Guide to Calculating SEO ROI

According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI of your SEO campaign is possible, however. In this guide, we’ll talk you through exactly how to go about doing this, as well as helping you to understand its importance and the challenges that come alongside it. Specifically, we’ll take a... [...]

Improve Your YouTube Strategy with Google Trends

An effective YouTube video strategy can help you to grow your following and boost promotional efforts. Search Engine Journal’s Natalie Hoben has shared five ways to help you use Google Trends to create a strong YouTube strategy. She says, “Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy. What Does Google Trends Data Represent? There is a good amount of confusion over what data is actually represented within... [...]

Website Speed, Google News & Web Stories with Barry Schwartz [Video]

The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz. Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and rankings work. Watch the video here.  [...]

Live Video Simplified: An Easier System to Success [Podcast]

Social Media Examiner has published a new podcast episode ‘Live Video Simplified: An Easier System to Success’ featuring Tanya Smith. The SME team says, “Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course is Let’s Go Live. Tanya explains her threefold system for producing live video... [...]