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Saturday, October 31, 2020

Archive for the 'Internet Marketing' Category

How to Build Effective Landing Pages

A well-planned landing page can help you to win more customers and increase your sales online. A combination of good graphics and influential script, can help you to do magic. IMPACT contributor Steve Polito has shared nine ways to help you create effective landing pages. Polito says, “Building a truly compelling landing page requires that you follow a particular pattern. Luckily QuickSprout has outlined this pattern, which is grouped into nine easy to follow rules. 1. Use an eye-catching headline This is most likely the first element a user will see when they land on your landing page,... [...]

How Long Does PPC Take To Work? [Video]

Exposure Ninja’s Time Cameron has published a new video ‘How Long Does PPC Take To Work?’ to help you find out how PPC works. He says, “In this video, I talk with a trio of our best PPC specialists to answer that question and many, many more including: How Long Does PPC Take? How Long Does PPC Take To Be Profitable? What Is a Good CPA? How Can You Optimise an Underperforming PPC Campaign? What Types of PPC Optimisation Should Be Used? How Long To Leave a PPC Campaign Before Making Any Changes?”. Watch the video here. Exposure Ninja  [...]

Four Strategies to Improve Your Instagram Performance

When it comes to social media marketing, Facebook and Instagram are the platforms you need consider first. With their constantly rising user base, these two social media giants can help you to turn your business into a success story. Jeff Bullas has shared four useful ways to help you improve your Instagram marketing using data analysis. He says, “If you’re going through this hard time, or you’d just like to revise your Instagram strategy, I’ve gathered some tips on what can be done to take your Instagram performance to the next level. To do that we’ll need a reliable set of data.... [...]

SEMrush Shares 10 Ways to Improve SEO in 2021

SEO continues to be one of the most important processes to get more and more website visitors. A strong SEO strategy can help you to enhance your global online presence. SEMrush contributor Amanda Milligan has shared 10 ways to help you improve your SEO in 2021. She says, “In today’s data-driven world, organizations need a way to analyze and interpret their SEO efforts to stay ahead. To achieve this, 73% of marketers use SEO tools to refine their content and enhance content ratings on Google. By making small modifications to your website content, you can improve the likelihood of receiving... [...]

SEO and Long-Tail Keywords

A long-tail keyword is a keyword that has a main keyword in it with several variations added with other words. Portent’s Katie Spencer has published a comprehensive article on why long-tail keywords are very useful for better SEO performance. She says, “Long-tail keywords matter because they convert better. After all, the people searching for them know just what they want. And by targeting those keywords with your content, you can give them what they are looking for. As a result, all those long-tail phrases generate more revenue. Long-tail keywords can also help you create new content... [...]

How to write a video script for marketing [Podcast]

IMPACT’s Liz Moorhead has published a new episode of the Content Lab podcast ‘How to write a video script for marketing’ to help you prepare a strong script for your marketing video content.  She says, “In this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy. In addition, this week’s learning corner is all about my favorite trick for guaranteeing your content always gets in front of the right people at the right time, but why... [...]

Inc. Shares 3 Tips to Prepare for Holiday Season during Covid-19

Inc. contributor Bill Hobbs has shared three useful tips to help you prepare your business to get most from the upcoming holiday season during the testing times of COVID-19 pandemic. He says, “Brands can expect the following 2020 holiday shopping trends. Lower overall spend  Many consumers are facing economic uncertainty and financial stress, and they are likely to be more frugal in their holiday spending this year. Two in every five shoppers plan to spend less than they did last holiday season, according to Accenture’s annual survey. Deloitte has a slightly more optimistic view,... [...]

Facebook Organic and Paid Reach Strategy for Local Businesses [Video]

Social Media Examiner has published a new video ‘Facebook Organic and Paid Reach Strategy for Local Businesses’ featuring Allie Bloyd. Watch this video to learn how to grow an engaged, local Facebook audience for your business. The SME team says, “You’ll discover how to plan your post schedule and define a budget to test the performance of each post. You’ll also learn how to test your offers to see what type of copy and images your audience responds to and find specific conversion costs to identify successful posts you can model with organic content. Finally, you’ll get... [...]

WP Video Streamer: for professional video streaming #ad

Many individual marketers and small marketing companies use YouTube to host their videos. No wonder; it is free and convenient, and there’s a chance that random YouTube visitors might come across your video. That’s all good, but there are also drawbacks. Primarily, on YouTube, you don’t have control over how your content is displayed. YouTube takes over the display of your videos. Matthew McDonald, the creator if many video tools has just released a new tool, WP Video Streamer, that lets you host videos directly from your WordPress site, with no extra load on your bandwidth.  This... [...]

How to Turn SEO Into a Measurable Revenue Generator, November 4 [Webinar]

Search Engine Journal is hosting a webinar ‘How to Turn SEO Into a Measurable Revenue Generator’ on Wednesday, November 4 at 2.00 pm ET. The SEJ team says, “In this presentation, you will learn how to: Calculate SEO ROI on new customer acquisition at the keyword level. Implement those insights into thousands of new webpages without creating a single Jira ticket. Attribute your company’s revenue growth to your SEO efforts. One of the biggest challenges for SEO professionals is measuring your return on investment”. How to Turn SEO Into a Measurable Revenue Generator Search... [...]