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Friday, May 14, 2021

Archive for the 'Customer Experience' Category

The Rise of AI-Enabled Customer Experiences [Playbook]

Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following with this playbook: Why individualization can help provide the best customer serviceThe difference between personalization and individualizationWays to nudge prospects from inaction to action, and build customer trustFive steps to creating individualized... [...]

‘From Search to Transaction: How to Master the Customer Experience’ Webinar January 15 [Webinar]

Customer experience is one of the most important thing you need to focus for achieving success in your business. With the integration of right technology you can offer a personalized experience to your customers. Search Engine Journal is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January 15, 2020 at 2.00 pm ET. SEJ team says, “When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar with the search engine... [...]

‘Creating Connected Customer Experiences’ Webinar 2.00 pm EST [Webinar]

Effective customer experience (CX) management can help you to retain customers for longer period and improve customer loyalty. You can improve the CX by connecting with customers through multiple channels. Content Marketing Institute is hosting a webinar on ‘Creating Connected Customer Experiences’ on Wednesday, December 11 , 2019 at 2.00 pm EST. CMI team says, “Today’s consumers expect remarkable content-driven experiences at every point of their buying journey. And, marketers are failing to deliver because they haven’t determined how to connect them all with a unified and... [...]

Storytelling, Digital Transformation, Customer Experience… and You [Podcast]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone says, “You might have heard of “content shock” or “the marketing rebellion,” and experts everywhere are urging us to “humanize our brands.” As every brand works to differentiate itself in the neverending deluge... [...]

Four ways to improve customer experience with AI

A Constant Contact study reports that when you do not offer personalized content on a website, 70% of customers feel frustrated. It also suggests that personalized emails receive 29% higher email open rates and 41% higher click-through rates than ordinary emails. By delivering satisfying customer experience you can retain your present customers for longer period and take their help to get new ones. With the integration of Artificial Intelligence technologies you can boost your efforts. ClickZ contributor Jacqueline Dooley has shared four ways to help you improve customer experience with the... [...]

Tips to deliver great customer experience

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single source of truth about your customers comes from having a clear data strategy that can guide your marketing. This way, everyone in your company can be speaking the same data language. There are five areas where you’re going to want to focus your data strategy. Proprietary... [...]

Analyzing the importance of CRM for improving customer experience

A customer relationship management (CRM) is helpful in understanding your customers and in further improvement of customer experience. Marketing Week contributor Tina Desai has shared a detailed article highlighting the importance of an effective CRM in the age of customer experience improvement. Desai says, “It goes without saying that positive customer experience is vital for brands to succeed, and according to the CRM Barometer 85% of UK consumers would leave a brand as a result of poor customer experience. When asked what they consider to be ‘outstanding’ customer experience, 52%... [...]

Econsultancy reveals how brand marketers optimize customer experience in 2018

Econsultancy, in association with Magento and eWave, recently invited brand marketers for a roundtable event in Hong Kong to find out how the marketers are optimizing customer experience today. Jeff Rajeck has shared the major findings from the roundtable. Rajeck says, “Marketers told us about their best practices, trends they are noticing and challenges they face when optimizing the customer experience – and wthe highlights are summarized below. Best Practices 1. Create an integrated and delightful experience First off, participants agreed that there should be a close integration of... [...]

Customer experience: three trends and challenges

Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers. Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well as some of the frustrations they are still facing. Results are summarized below, but before we start, we’d just like to let you know about our upcoming roundtable events in Bangkok on July 10th and... [...]

Two benefits of ‘buy now, pay later’ strategy

The E-commerce retailers are trying out different strategies to boost their sales and improve customer satisfaction. Econsultancy’s Luke Griffiths has shared two advantages and the implications of the ‘buy now, pay later’ strategy. Griffiths says, “With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable challenges – in particular around payments. Many retailers... [...]