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Friday, May 14, 2021

Archive for the 'Customer Experience' Category

Four ways IoT can improve customer experience

Virtual Reality and Internet of Things (IoT) are the emerging technologies that have been blended with the web environments for enhancing communication with the customers. Econsultancy’s Nikki Gilliland has shared four ways IoT can be helpful in enhancing the customer experience. Gilliland says, “Econsultancy’s ‘A Marketer’s Guide to the Internet of Things‘ delves into the subject in detail. Subscribers can download the full report, but in the meantime, let’s consider the possible impact on customer experience. Pre-emptive customer service One of the overriding... [...]

Four tips to turn data into customer experience insight

Effective customer experience is necessary to keep the trust maintained for a brand. It leads to customer satisfaction and helps brand grow. Econsultancy columnist Nikki Gilliland has shared four tips to help companies turn data into customer experience insight. Gilliland says, “ow can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice Guide has lots more on the topic, but in the meantime, here are just a few tips. Take a multi-faceted approach Before anything else, it is of course vital for marketers to decide how and where data will be gathered. For... [...]

Advantages of ‘working backwards’ method for effective CX

Econsultancy columnist Nikki Gilliland has shared key benefits of the ‘working backwards’ method for effective customer experience (CX). In this method the focus remains on the customer need. So it tries to explore the benefits of the technology for the customers, and the problem it will solve in their lives, instead of starting with the technology. Gilliland says, “It’s clear that the ‘working backwards’ approach can result in a superior CX, but let’s finish by delving deeper into this, and what it means overall. It builds empathy Brands that take a ‘working backwards’... [...]

How to improve customer experience using data & analytics

Providing a great customer experience and achieving customer satisfaction is a priority for all businesses. Analysis and interpretation of data can help you achieve a greater level in terms of customer satisfaction. Econsultancy columnist Jeff Rajeck has shared four ways to optimize customer experience using data & analytics. On collecting more and more days, Rajeck says, “In the discussions, marketers spoke about their experiences of using data and analytics to improve their customer experience, yet not a single participant complained about having ‘too much data’. The reason... [...]

Improve your customer experience with these strategies

Offering a great customer experience (CX) is should be one of the most important priorities of marketers as it is something that keep your customers coming. From regular communication to offering great deals, there are various strategies that can help you maintain CX. Small Business Trends contributor Yaniv Masjedi has shared four tips to help you improve you CX. Masjedi says, “Today’s marketplace mandates businesses not only offer quality products and services, but that customer experience (CX) is valued at every touch point. In fact, CX has changed the game in nearly every vertical. The... [...]

3-Steps to improve your customer experience efforts

Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands that do it best bring in 5.7 times more revenue than their competitors that lag in such efforts. If you work in an industry where customers are free to take their... [...]

Econsultancy has compiled 17 statistics that justify the importance of CX

Providing good customer experience (CX) is the key to establishing your product and brand. Almost all the global brands are setting standards to offer a satisfying customer experience. Econsultancy’s Nikki Gilliland has compiled seventeen statistics justifying the importance of CX. Talking about the benefits of CX, Gilliland says, “Walker’s study also suggests that by 2020, customer experience will overtake price and product as the key brand differentiator. A good example of this is Amazon, where the delivery and convenience often acts as a driver for the products themselves. This... [...]

3 Tips to Improve Customer Experience

Providing an effective customer experience is one of the best ways to get and retain more customers.  Effective customer service is of course a challenge too. Forrester’s Maxie Schmidt-Subramanian has share three findings that can lead marketers towards offering a great customer experience. On retaining customers, Maxie says, “Quick and simple functions are not enough to retain consumers — instead, they can weaken the quality of CX. Anjali also points to studies (Non-Forrester log in required) that found that ease does not necessarily breed product affinity like many assume. Instead,... [...]

Improve Customer Experience with Focus, Speed and Profit Motive

Customer is the king and right customer service is the way to keep your customer happy. The act of effective customer service has become easier in the world of social media. Econsultancy’s Stefan Tornquist has shared three secrets to improve customer experience with customer-focus, speed and the profit motive. These findings are based on a recent Econsultancy-Google research. On the importance of internalizing customer-led model, Tornquist says, “Discussions of modern marketing usually center on knowing and serving the customer, and rightfully so. But it’s easy to forget why brands... [...]

Econsultancy ‘Customer Experience: Trends, Data and Best Practice’ Webinar, May 25

Econsultancy is going to host the ‘Customer Experience: Trends, Data and Best Practice’ webinar on Thursday, May 25, 2017. This webinar will offer an in-depth picture of latest trends, data and best practice within customer experience based on  Econsultancy’s research Implementing a Customer Experience Strategy Best Practice Guide. This session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancyand co-hosted by Avis Easteal, Regional Head, Consumer at Luxasia. There will be a 15 minute Q&A session after the presentation. Econsultancy ‘Customer... [...]