Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales.

eMarketer has published five charts explaining five ways to improve customer experience.

The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows.

Here are five charts on how and why you should be thinking about CX, and who is responsible for it.

1. CX may not be top of mind, but it should be

Increased Investment in Select Areas of Their Business According to US Executives, Aug 2022 (% of respondents)

Some 71% of CX decision-makers worldwide say that a broken customer service experience damages a company’s ability to generate revenues.”

How to improve the CX in 5 charts

eMarketer

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