Copywriting in the Age of AI is about blending human creativity with intelligent tools to craft faster, data-driven, and highly personalized messages. While AI enhances efficiency and insight, human empathy, brand voice, and ethical judgment remain essential to create authentic and persuasive content.The latest Ahrefs Podcast episode is titled ‘Top Copywriter: AI Will Replace Us All’ featuring Neville Medhora.Here’s what you’ll learn in this episode:The 3 levels of copywriting (and who is safe)Why companies... [...]
Archive for the 'Copywriting' Category
MarTech contributor Moni Oloyede has published an article featuring a 3-step copywriting formula that makes buyers take action.She says, “If you want conversions, stop pitching like it’s 2012. Forget the old formula — who we are, what we do, how we help, now buy. Here’s a new formula for B2B messaging that drives results.1. Lead with: ‘What do I get?’When someone lands on your page or reads your ad, they’re thinking, “What’s in it for me?” If they can’t answer that in five seconds or less, they’re gone. The first thing they need to see is how their life gets better.... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’.Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover:Why online writing is differentPlanning and structuring contentWriting contentWriting social media postsEditing contentFormatting contentCreating a style guideThe role of AI”.The Marketer’s Guide to Online WritingDigital Marketing Institute [...]
Evaldo Albuquerque, the author of The 16 Word Sales Letter, is a copywriter for some of the biggest corporations and most successful marketing campaigns ever.His most famous work was done for The Agora, a publishing house founded by Bill Bonner, publisher of– International Living – A newsletter dedicated to working, investing, and retiring overseas.– The Daily Reckoning – A financial newsletter offering insights on global markets and economic trends.– MoneyWeek – A UK-based investment magazine.– Agora Financial – A collection of financial research and analysis... [...]
Making money as a freelance writer involves building a niche, pitching to clients, and consistently delivering high-quality content. With the rise of digital platforms, writers can now access global opportunities and earn a steady income.Copyblogger’s Tim Stoddart has published an article featuring six steps to make money as a freelance writer.He says, “Even if you’re just getting started, this step by step guide will help you start making money as a freelance writer in 2025.1. Select Your NicheSome freelance writing niches pay significantly more than others, so picking a high... [...]
2025 Affiliate Marketers Master Swipe File is Jim Daniels‘s annual directory of top performing affiliate products and services and a license to use his custom promotional material as your own.You may not be a good copywriter, but Jim Daniels is, and in this package (only available through Sunday), you can get this top copywriter’s work for pennies on the dollar, as they say.He charges thousands for writing copy for product launches, but this collection of his work is under $10. We think it’s worth this small price and plan to get a copy for our own business; the cart opens at... [...]
Marketing copy is crucial for communicating a brand’s value, persuading audiences, and driving action. Well-crafted copy captures attention, builds trust, and ultimately converts potential customers into loyal advocates.HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Stop Writing Marketing Copy Until You Watch This First’ featuring Neil Patel and Eric Siu.The video covers the following:Some understood marketing fundamentals; others... [...]
Great prompts are crucial when using AI technology as they guide the model to generate relevant and accurate responses. Clear and well-defined prompts can lead to more precise and insightful outputs, enhancing the overall effectiveness of AI applications.Molly McHugh-Johnson has published an article featuring five tips for writing great prompts for Gemini in the Workspace side panel.She says, “Since launching last month, Gemini in the Workspace side panel has been making many people’s lives easier. Where once you had to jump from Gmail to Docs to grab information for a message,... [...]
PR blogs, or public relations blogs, are digital marketing tools companies use to earn backlinks, drive website traffic, and expand their reach beyond their traditional target audience. Think of them as a bridge between the brand and the general public, offering a way to communicate and build relationships.Go Fish Digital has published ‘A Copywriter’s Guide to Writing Effective PR Blogs’.Kaleigh Johnson says, “Take a look at these 8 tips for writing effective PR blog copy.1. Know Your AudienceKnowing your audience is key when writing PR blogs because it shapes everything... [...]
Incorporating humor into your writing can make your content more engaging and relatable, capturing the reader’s attention and enhancing their overall experience. It can also help to convey complex ideas more effectively by breaking them down with lightheartedness and wit.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Embracing Humor in Your Writing: The Funny Side of Business’ featuring Lianna Patch.This episode covers the following:Why Marketers... [...]