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Thursday, January 23, 2020
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Amazon News and Updates ’ Category

‘Amazon tops 2 billion products delivered via FBA in 2016’ – Internet Retailer

Fareeha Ali says, “Sellers using Fulfillment by Amazon services grew more than 70% year over year, Amazon says. Inc. hooked more sellers on its fulfillment services last year, in part because of Amazon Prime’s popularity and shipping advantages, such as lower rates and faster delivery times, for some sellers. Amazon, No. 1 in the […]

‘Report: Amazon led big retailers in digital ad spend increases during early holiday season’ – Marketing Land

Ginny Marvin says, “Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV […]

‘Amazon’s test of Product Listing Ads is bad news for other retailers’ – Internet Retailer

James Melton says, “If this is more than a test, Amazon’s use of such ads could make Google Shopping a more expensive place for rival online retailers to compete. In what could be a big win for Google, Inc. has—at least on a trial basis—started buying Google Product Listing Ads (PLAs), putting it in […]

‘Amazon Offers Easy Giveaway Option for Your Customers’ – Small Business Trends

Antony Maina says, “Just over a year old, the Amazon Giveaway program has attracted mostly artists, bloggers, marketers and authors. The concept is quite simple and works in one of two ways. First, you can choose to have giveaway winners chosen on a pre-set lucky number (for example, every 10th entrant wins a prize) or […]

‘Amazon begins testing Product Listing Ads on AdWords’ – Search Engine Land

Greg Finn says, “In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online […]

‘Amazon could become an ad tech force in 2017’ – Econsultancy

Patricio Robles says, “Amazon is not a newcomer to the online advertising market. Through its subsidiary, it has been involved in the online ad ecosystem for some time.  But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS). […]

‘Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate’ – Marketing Land

Amy Gesenhues says, “According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and a […]

‘Here’s How Amazon is Making Their Fulfillment Businesses More Valuable’ – Entrepreneur

Mark Daoust says, “Amazon stores are very hot at the moment. It makes sense, given that they are the biggest marketplace on the internet with a huge in-built customer base. Just on Cyber Monday 2015 alone, there were 23 million orders. If you are an online seller, it makes perfect sense for you to have a presence […]

‘Amazon predicted to become the biggest fashion retailer in the US’ – Econsultancy

Nikki Gilliland says, “Amazon might be your first port of call for a new book or a kitchen blender – but what about clothes? According to analysis by Cowen & Co, more people than ever are shopping for fashion on the site. In fact, it has even been predicted that Amazon will overtake Macy’s to become […]

‘Amazon Spends Big To Deepen Its Customer Relationships’ – Forrester Blogs

Cliff Condon says, “Wall Street followers found much to be concerned about in Amazon’s quarterly earnings. Shipping costs went up 43%, operating costs are up 29% overall and the company’s operating margin fell to a ghastly 1.8% (down from 4.2% the quarter previous). In light of all this, the stock is down 6% in after-hours trading. […]