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Saturday, October 16, 2021

Archive for the 'Amazon News and Updates' Category

‘What can marketers learn from Amazon Go’s customer experience?’ – EConsultancy

Nikki Gilliland says, “Last December, Amazon unveiled its first ever bricks-and-mortar grocery store. Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of). Shoppers are simply required to scan smartphones as they enter, leaving Amazon’s “just walk out” technology to detect exactly what’s being taken and charge it to their Prime accounts. It’s one of the first ever examples of a truly seamless customer experience – a trend that’s predicted to be big... [...]

‘Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]’ – Marketing Land

Matt McGee says, “Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays. But it’s also another sign of the company’s ownership of US e-commerce dollars. According to Slice’s panel, Best Buy was again the No. 2 e-commerce site during... [...]

‘How to Use Amazon Affiliate Marketing: A Step by Step Guide’ – Small Business Trends

Antony Maina says, “Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate. How to Become an Amazon Affiliate Log In to the Amazon Affiliate Area Start by scrolling to the bottom of the Amazon home page. You are looking for the “Become an Affiliate Link.” That should lead you to the splash page with lots of information... [...]

‘Amazon tops 2 billion products delivered via FBA in 2016’ – Internet Retailer

Fareeha Ali says, “Sellers using Fulfillment by Amazon services grew more than 70% year over year, Amazon says. Amazon.com Inc. hooked more sellers on its fulfillment services last year, in part because of Amazon Prime’s popularity and shipping advantages, such as lower rates and faster delivery times, for some sellers. Amazon, No. 1 in the Internet Retailer 2016 Top 1000 Guide, announced today that more than 2 billion items from marketplace sellers were shipped through its Fulfillment by Amazon service in 2016. That’s double the volume in 2015, when the e-retailer delivered more than... [...]

‘Report: Amazon led big retailers in digital ad spend increases during early holiday season’ – Marketing Land

Ginny Marvin says, “Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent. “Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and co-founder of MediaRadar... [...]

‘Amazon’s test of Product Listing Ads is bad news for other retailers’ – Internet Retailer

James Melton says, “If this is more than a test, Amazon’s use of such ads could make Google Shopping a more expensive place for rival online retailers to compete. In what could be a big win for Google, Amazon.com Inc. has—at least on a trial basis—started buying Google Product Listing Ads (PLAs), putting it in the mix of Google Shopping advertisers in the United States—likely for the first time. According to marketing firm Merkle Inc., Amazon No. 1 in the Internet Retailer 2016 Top 500 Guide, started running the ads around Dec. 20. “We have seen Amazon running PLAs for a range of... [...]

‘Amazon Offers Easy Giveaway Option for Your Customers’ – Small Business Trends

Antony Maina says, “Just over a year old, the Amazon Giveaway program has attracted mostly artists, bloggers, marketers and authors. The concept is quite simple and works in one of two ways. First, you can choose to have giveaway winners chosen on a pre-set lucky number (for example, every 10th entrant wins a prize) or on a first-come, first served basis. You can choose up to 50 items and up to $5,000 worth of Amazon (NASDAQ:AMZN) products as giveaways. To give away a product, it must already be on the list of Amazon eligible products. Amazon presents multiple entries and verifies the identities... [...]

‘Amazon begins testing Product Listing Ads on AdWords’ – Search Engine Land

Greg Finn says, “In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. According to Merkle’s Mark Ballard, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing Ads on both mobile and desktop environments. Mr. Ballard’s... [...]

‘Amazon could become an ad tech force in 2017’ – Econsultancy

Patricio Robles says, “Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.  But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS). As detailed last week by the Wall Street Journal, Amazon’s first two products launched under the APS umbrella, Transparent Ad Marketplace and Shopping Insights Service, are potential game-changers for the company and signal that Amazon could be ready to... [...]

‘Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate’ – Marketing Land

Amy Gesenhues says, “According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and a 19.8 percent read rate. Looking at email marketing efforts for Amazon, Toys R Us, Macy’s, Dicks Sporting Goods, Best Buy, Walmart, Kohl’s and Target, eDataSource tracked the total campaigns sent, read rates... [...]