Ecommerce tools are essential to manage products, payments, inventory, marketing, and customer support efficiently from a single platform. They help businesses scale faster, reduce manual work, improve customer experience, and make data-driven decisions that increase sales and retention.Practical Ecommerce has published an article featuring new ecommerce tools.Sig Ueland says, “This week’s rundown of new products and services for merchants includes rollouts for product imagery, agentic commerce, AEO and GEO analytics, logistics tools, deferred payments, omnichannel... [...]

This is a reminder for the MarTech webinar on February 5, 2026.Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.The MarTech... [...]

SEO for AI focuses on making content easily discoverable and understandable by AI-driven search systems, including generative search and answer engines. It emphasizes structured data, clear context, semantic relevance, and authoritative signals so AI models can accurately interpret, trust, and surface your content.Watch Practical Ecommerce webcast ‘SEO for AI, Low Traffic, No Clicks’.You will discover:Understand Generative Engine Optimization (GEO) and how to create content AI tools can’t summarize.Learn how to position your brand to be part of the AI answer,... [...]

AI visibility is needed to ensure your brand and content are discoverable in AI-driven search results, assistants, and recommendation systems. As users rely more on AI answers, visibility determines whether your information is surfaced, cited, or ignored.Search Engine Land has published a new video ‘The Hidden Metric That Predicts AI Visibility Better Than Rankings’.It covers the following:Why top-ranking pages are often ignored by AIHow AI systems actually select sourcesThe... [...]

Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring important digital marketing trends for 2026.She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.To keep up, marketers need to know the digital marketing trends to leverage this year to stay ahead of the competition and create impactful and successful campaigns.The widespread adoption of artificial intelligence (AI) now means that the technology is embedded into many systems, processes, and platforms. As a result, digital marketers need to know... [...]

Email marketing automation is needed to deliver timely, personalized messages at scale based on user behavior and lifecycle stages. It improves engagement, saves time, and drives higher conversions by nurturing leads consistently without manual effort.HubSpot has published a new guide, ‘Email marketing automation tools: How to choose in 2026′.Cassie Wilson Clark... [...]

MarTech is hosting a webinar, ‘Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing’ on Tuesday, February 24, 2026.The MarTech team says, “In 2026, AI will be at the core of every demand generation strategy. Here’s how it’s transforming the marketing landscape:Smarter Prioritization:AI refines account and buying group scoring with predictive analytics, helping you target the most promising prospects and maximize ROI.Personalization at Scale: AI will enable hyper-personalized content for every... [...]

Search Engine Journal contributor Brooke Osmundson has published an article featuring 15 ways to improve low conversion rates in Google Ads.She says, “Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests.That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly compound over time.Keyword targeting drifts. Ad copy loses alignment with landing pages. Bid... [...]

Agentic commerce refers to AI-powered agents that can autonomously search, compare, decide, and complete purchases on behalf of users based on preferences and goals. It transforms shopping from manual browsing to intent-driven, automated transactions across platforms.Search Engine Journal VIP contributor Kevin Indig has published an article answering the question, ‘How Do You Compete In Agentic Commerce?’.He says, “Agentic commerce acts as a “great filter,” so to speak, for marketing arbitrage, transforming organic search from a source of cheap traffic into... [...]

URL parameters are key–value pairs added to a web address to pass extra information, often used for tracking, filtering content, or personalizing pages. They help marketers and developers understand user behavior, campaign performance, and dynamic page requests without changing the core URL.Semrush has published ‘What Are URL Parameters? A Guide on How to Use Them’.Sergei Bezdorozhev says, “URL parameters appear after a question mark (?) and include key-value pairs that are separated by one or more ampersands (&), which means:Everything before the question... [...]