StrongView has released a free guide titled  “Using Social Data to Win at Email Marketing”.The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations.Key Topics4 Types of actionable social data for email marketing6 Steps for optimizing email campaigns with social dataTechnology requirements for harnessing... [...]