Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Accessibility Advantage’ featuring Lyssa-Fêe Crump. She says, “Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Re-Designing Your SEO Career’ featuring Tazmin Suleman. She says, “SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!” MOZ  [...]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph. Why is this important, you might ask. It’s because Google has broken away from the rigidity of... [...]

SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time. MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring Tom Capper. The MOZ team says, “Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you... [...]

This is a reminder for the DMI webinar on March 18, 2025. In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings... [...]

In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings to systematically identify and capture the search... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.” Content Marketing... [...]

Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Paul Andre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape... [...]