MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje. The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Great Decoupling of Clicks and Impressions’ featuring Tom Capper. The MOZ team says, “Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy. Discover if you should embrace impressions as a new metric or... [...]

AI-powered search is transforming how people find information by delivering faster, more accurate, and context-aware results. It helps users get personalized answers instead of just links, reshaping search engine experiences. MOZ has published the latest episode of the Whiteboard Friday video ‘What’s New in AI Search?’. Jo Cameron says, “This week, I’m joined by Garrett Sussman as we reflect on his highly valuable Whiteboard Friday episode: “Optimizing for AI Overviews.” This topic is more important than ever as we learn more about the impact of AI on the... [...]

An SEO career in the AI era demands adaptability and a deep understanding of how search algorithms evolve with machine learning. Professionals who blend technical SEO skills with AI-powered tools will stay ahead and drive better organic growth. MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. Meghan Pahinui says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus... [...]

High-quality SEO content drives organic traffic by matching what users are searching for with relevant, valuable information. It builds authority, attracts backlinks, and keeps your website visible and competitive in search results. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Content Has a Packaging ProblemMeghan Pahinui’ featuring Bernard, founder of Clearscope. Meghan Pahinui says, “In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.” MOZ  [...]

SEO forecasts help predict future trends in search engine optimization based on algorithm updates, user behavior, and technology shifts. These insights guide businesses in adapting their content and strategy to maintain visibility and ranking. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create an SEO Forecast’ featuring Tom Mansell. He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do... [...]

Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Accessibility Advantage’ featuring Lyssa-Fêe Crump. She says, “Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Re-Designing Your SEO Career’ featuring Tazmin Suleman. She says, “SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!” MOZ  [...]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph. Why is this important, you might ask. It’s because Google has broken away from the rigidity of... [...]