Search Engine Journal has made available a replay of its webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’. Heather Campbell says, “Watch on-demand webinar & learn how to: Drive better PPC results for your next campaign. Pinpoint PPC lead leaks in all stages of your marketing funnel. Improve ROI with a proven lead follow-up strategy. Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.” How To Save PPC Campaigns From Poor Conversions &... [...]

This is a reminder for the SEJ webinar on June 5, 2025. Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET. The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. Register for our upcoming webinar &... [...]

Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET. The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. Register for our upcoming webinar & learn how to:  Drive better PPC results for your... [...]

In the ‘Ask A PPC series’, Search Engine Journal contributor Navah Hopkins has answered the question ‘How Will The Tariffs Impact My PPC Campaigns?’. She says, “Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for. When the ripple effects hit, they often show up first in your performance metrics. This month’s Ask A PPC is focused on: The impact of tariffs. What you can do about it. Adjacent... [...]

The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click. HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns. He says, “We’ve created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken down into two sections:... [...]

Well-optimized PPC campaigns can help you to achieve better marketing results. Such campaigns enable you to get immediate and qualified traffic that is on a verge of converting. Search Engine Guide contributor Robert Clough has shared seven tips to help yo improve performance of your PPC campaigns. Clough says, “What if pay per click was just throwing money away each month? Fortunately, you give underperforming campaigns a quick boost and breathe new life into your SEO. Keep reading to learn about our favorite tips! 1. (Re)Define Goals Optimization may be a very long journey for you and... [...]