Bill Sebald says, “There’s no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren’t the inventors, we clearly co-opted it.I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, which unfortunately can be common for some digital marketing practitioners.... [...]

Laura Lippay says, “In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements.Images and non-text elementsAs you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using technology here so you and I can help solve that issue with the proper coding on and around images and non-text elements.Some examples of images and non-text elements are:– Images, including graphs and... [...]

Logan Ray says, “Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations.This client, a manufacturer of home goods, is particularly sensitive about the... [...]

MOZ team says, “Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time”.SEO for Bloggers: How to Nail the Optimization... [...]

Laura Lippay says, “Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos.Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT).When we strip down both industries to where a machine is reading a web page, there are a few overlaps. That’s what we’re looking at in this series. If you’re optimizing for search engines, you’re also affecting how people using screen readers... [...]

Erica McGillivray says, “Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them.This year, we’ll have four speakers!The basic details:– To submit, just fill out the form below.– Please only submit one talk! We want the one you’re most excited about.– Talks must be about online marketing and are only 15 minutes in length.– Submissions close on Sunday, June 12th at 5pm PDT.– Final decisions... [...]

Khalid Saleh says, “Your website’s copy is far more important than you realize.Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout... [...]

Rachel Goodman Moore says, “Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you”.Supercharge Your Online Marketing Skills: New Training and Workshops from Moz Academy!MOZ [...]

Dr. Peter J. Meyers says, “For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with?”.Title Tag Length Guidelines: 2016 EditionMOZ [...]

Tom Anthony says, “Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn’t account for IPAs, you may be in the same boat as those people who said they didn’t need a website in the early 2000s.Your website is an API to your businessIf we look to pre/early Internet,... [...]