Nichole Elizabeth DeMeré says, “Can you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience’s attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each pitch included an average of 2.5 statistics. Only one of those pitches... [...]

Ashley Sefferman says, “App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your competitionHow well do you know your customers and your competition? A well-formed... [...]

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between”.What I Learned at #SearchFest 2016 Will Make Me a Better MarketerMOZ Blog [...]

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between.At every conference I attend, no matter what my role is, I try to walk away with one tactic, one idea, one thing I can take back to my team... [...]

MOZ team says, “Back in February, we explored balancing keyword targeting with concept targeting. This time around we’re looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today’s Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research”.Using Related Topics and Semantically Connected Keywords in Your SEOMOZ Blog [...]

Alexandra Tachalova says, “Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy.From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:In the digital marketing... [...]

Dudley Carr says, “Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion).Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of “furniture” we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end... [...]

John Doherty says, “As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe?What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach,... [...]

John White says, “SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it’s a timesuck that can take hours out of your day.TL;DRToday we’ve launched Related Topics, a new feature in Moz Pro that can help you make sense of how search engines understand topics and phrases”.How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz ProMOZ Blog [...]

Samuel Scott says, “No one cares about your company or product.Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories.In this post, I will help readers to do exactly... [...]