Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT.CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore:The critical role data... [...]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT.CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore:The critical role data and measurement... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Know If You Have A Viable Niche”.How To Know If You Have A Viable NicheWhen companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales.And many companies burned themselves trying to get off the ground, because the vast majority of... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Generate Article Topics When You’re Half Asleep”.How To Generate Article Topics When You’re Half AsleepIf you keep writing every day, you’ll have a problem. You’ll have more article ideas than you can write. Every day will sproutthirty-fifty new ideas that you can never turn into articles. But when you’re starting out, this problem is quite the opposite.You may wake up and can’t think of a thing.Or you may be so tired that your brain refuses to co-operate.So... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “Why You Should Not Repeat What’s On The Slides”.Why You Should Not Repeat What’s On The SlidesYou know those presenters who read out from slides? You know how you detest them? Well there’s a reason.And it comes all the way from HollywoodThe Hollywood saying goes like this: If the scene shows you what the scene is supposed to show you, you’re in deep shit.What does that mean?If there are two lovers over a candlelit dinner and they’re saying: “I love you”... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “The Art of Saying Thank You Meaningfully”.The Art of Saying Thank You MeaningfullyImagine this. Imagine you move into a neighbourhood and a neighbour brings across a big cake.What happens to you instantly?There you are, with all your unpacked boxes, a to-do list so long it stretches all the way to Geneva and all that you can think of, is how to pay that person back. How you can thank that person in return.Brian Tracy did me such a favourBrian Tracy is a speaker/trainer and famous for sales-training worldwide.... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Start Your Story-Based Articles With Greater Impact”.How To Start Your Story-Based Articles With Greater ImpactYesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes.Now, did that opening get your attention?Sure it did. It sucked you in. And the reason you hear that strangesucking sound is because I didn’t start off the article like mostpeople do. Most people slide logically into an article. But you canuse the power of... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “The Science of Making Mistakes”.The Science of Making MistakesThat may seem to you, to be the silliest headline ever. Why would you need tolearn how to make mistakes?  You’re already a pro at making mistakes. You don’tneed a how-to article to tell you how to make mistakes, right? But bear with me aswe explore why mistake making is a science.At Psychotactics, we have a cartooning courseThis course is designed to teach anyone (yes, anyone) to learn to draw superbcartoons. But guess... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Grow Your Subscriber List”.How To Grow Your Subscriber ListOoh that’s a loaded question. But a big piece of the puzzle iswhere you get your traffic from, in the first place. And the way tolook at this concept is to simply look at it through the eyes ofsomeone who’s ‘dating’,If you were dating, where would you look?You’d definitely avoid some parts of town, avoid some communities,even go so far as to avoid certain income groups/behaviours etc. Inshort, if... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How To Be A Critic”.How To Be A CriticAs you chomp into any dish, something happens in your brain.Your brain analyses the contents of the dish, compares it what itknows and then spits out a critique.So the dish could be too salty, too sweet–or, or, or,–it could bejust right, or even better than you’ve ever tasted before.In a matter of seconds, we have feedback.Whether we choose to voice our opinion or not, is totally our call.And sometimes we don’t. And sometimes we do.So... [...]