Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content.

Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT.

CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore:

  • The critical role data and measurement play in having success with ABM
  • The types of content to use based on your ABM objectives
  • What a successful B2B ABM experience looks like for a brand and client
  • Making ABM programs scalable and programmatic
  • Strategies for overcoming ABM “dead ends””.

ABM: An In-Depth Discussion for Content Marketers

Content Marketing Institute

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