‘ABM: An In-Depth Discussion for Content Marketers’ Webinar October 16 [Webinar]
Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content.
Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00 pm EDT.
CMI team says, “Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts. In this webinar we’ll explore:
- The critical role data and measurement play in having success with ABM
- The types of content to use based on your ABM objectives
- What a successful B2B ABM experience looks like for a brand and client
- Making ABM programs scalable and programmatic
- Strategies for overcoming ABM “dead ends””.
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