The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5 content collaboration formats explainedContract essentials and partnership setup .HubSpot Marketing [...]
Influencer marketing leverages trusted voices to authentically connect brands with target audiences. It boosts credibility, engagement, and reach through relatable storytelling and social influence.The latest ‘HubSpot Marketing’ video is titled ‘Influencer Marketing: Beginner vs Pro – What Most Marketers Get Wrong’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples... [...]
In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement.The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’.Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now, that number... [...]
EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027.She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.Beyond the chart:54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter.Marketers use influencer marketing to support business goals throughout... [...]
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’.The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI.MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’.Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now,... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’.The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’.The Wix team says, “Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don’t?Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss... [...]
Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy.Content Marketing Institute contributor Michael Estrin has published an article featuring useful ways to employ influencer marketing for b2b marketing success.He says, “B2B marketers need to follow a different game plan when working with influencers. It starts with making informed decisions... [...]
Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers.HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’.The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]