Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Sarah Adam⁠⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]

In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI. MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now,... [...]

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’. The Wix team says, “Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don’t? Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss... [...]

Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy. Content Marketing Institute contributor Michael Estrin has published an article featuring useful ways to employ influencer marketing for b2b marketing success. He says, “B2B marketers need to follow a different game plan when working with influencers. It starts with making informed decisions... [...]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’. The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Influencer marketing leverages the reach and credibility of popular personalities on social media to promote products or services to their engaged audiences. It is a powerful strategy that combines the authenticity of personal endorsements with the broad visibility of digital platforms. HubSpot has published a new video ‘Influencer Marketing is over (and what it means for you)’. The HubSpot team says, “In today’s video on hubSpot Marketing, we’re diving into the fascinating world of influencer marketing and... [...]

This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]