Email newsletters are a powerful tool for maintaining regular communication with your audience, keeping them informed and engaged. They help build brand loyalty, drive website traffic, and promote key updates or offerings directly to subscribers’ inboxes.Digital Marketing Institute has published ‘The Marketer’s Guide to Creating Great Email Newsletters’.Clodagh O’Brien says, “With so much content online, it can be a challenge for brands to get seen by consumers. This means companies are struggling to attract and engage customers leading to lost revenue and a high churn... [...]

Email newsletters offer a direct and personalized channel for disseminating valuable content and updates to subscribers, fostering engagement and building a loyal audience. Additionally, they enable educators to establish authority in their field, drive traffic to their platforms, and nurture meaningful relationships with their community.HubSpot contributor Ginny Mineo has published an article featuring 13 steps to build email newsletters.She says, “In this article, I’ve put together a comprehensive checklist to help you get started with your email newsletter strategy. Drawing on my own... [...]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance.The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]

With email newsletters, you can continue to build your following and grow your business.MarketingProfs contributor Chad S. White has shared nine best practices to improve email newsletters.He says, “To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters.Here are their top recommendations. Consider these your guide to the new best-practices for email newsletters.1. Use single-column layoutsAlthough a two-column layout allows you... [...]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar says, “Here’s why you need an email newsletter:Increase Returning Visitors to Your Site – One way of bringing visitors back to your website is through email newsletters.Make Your Brand Memorable – Did you know that more than 75% of the... [...]