Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers.However, we should give the liberty of receiving or not receiving our emails to the people.Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing.Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops... [...]

Email marketing is one of the most preferred channels. With a strong email marketing strategy, you can take your business to the next level.MarTech contributor Pamela Parker has published an article answering the question ‘What is email marketing and how are platforms helping brands succeed?.She says, “Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual... [...]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022.The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform.During this webinar, you’ll learn how Hertz has tackled their... [...]

You should choose the right words to transform your email copy into a strong marketing messages.AWeber contributor Liz Willits has published an article highlighting the eight best words to use in your next email.She says, “These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.)You might be surprised. Some of the most effective words are ones you use everyday. Here is the list of email marketing words:1. NowThe word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers... [...]

Marketing Smarts has published a new podcast episode on ‘How to Effectively Leverage Email Marketing’.How to Effectively Leverage Email Marketing [...]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022.The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform.During this webinar, you’ll learn how Hertz has tackled their... [...]

Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level.MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET.The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox.In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with:Tools and tactics... [...]

Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level.MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET.The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox.In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with:Tools and tactics... [...]

Several businesses send emails from “noreply@” addresses that can hurt your email marketing performance.AWeber contributor Seab Tinney has published an article stating why “noreply@” addresses are bad and what to use instead.He says, “A no-reply email address (or “do not reply” address) is the “‘from email address” that is set up not to receive a response email. They are often formatted as noreply@DomainName.com or donotreply@DomainName.com.Why you shouldn’t use a “noreply@” email address?1 – Poor customer experienceThe number one reason you shouldn’t be... [...]

Email marketing is one of the most successful ways to grow your online reach to promote your products and services. To achieve the best results from your email marketing campaigns, you need to write persuasive email content and subject lines.Entrepreneur magazine contributor Svetoslav Dimitrov has shared eight strategies to get people to open and read your emails.He says, “The challenge of crafting effective marketing emails that your audience reads and buys from may seem impossible. However, with the help of these eight simple strategies, you’ll see writing engaging emails is not that... [...]