An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals. HubSpot has published a guide to building an editorial calendar. Hannah Harris says, “Whether you’re managing a blog, podcast, email newsletter, or a dozen social accounts, an editorial calendar gives you visibility into your content pipeline. It helps you spot gaps, plan ahead, and keep your team aligned, especially when multiple people are creating or reviewing... [...]

Content Marketing Institute has published a new video ‘Throw Out Your Editorial Calendar – Do THIS instead’. The CMI team says, “Marketers turn to their editorial calendars every day to guide their content marketing decisions. It’s time to stop that, says Ryan Brock, chief solution officer at DemandJump. Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. So how do you get that content ROI more quickly and make content an asset, not a risk? Ryan has some thoughts.... [...]

This is a reminder for the CMI webinar to be held on January 16, 2025. On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every... [...]

On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every element of your site within your control — from meta descriptions... [...]

For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default. Content Marketing Institute is hosting a webinar ‘The People vs. The Editorial Calendar’ on Thursday, January 9, 2025, at 1.00 pm EST. The CMI team says, “Join Ryan Brock, chief solution officer at DemandJump, best-selling author, and improvisational prosecutor as he makes our closing remarks on this case. By the end of this trial — err, webinar — we intend to explore the following: The place of the editorial calendar in the workflows of... [...]