As economic pressures persist, shoppers are making more frequent, lower-cost trips—and prioritizing essential purchases that stretch their budgets further. Adweek is hosting a webinar ‘Win Loyalty With Everyday Shoppers’ on Tuesday, May 13, 2025, at 1.00 pm ET. The Adweek team says, “Join ADWEEK chief content officer Zoe Ruderman in conversation with Tony Rogers, CMO at Dollar General, and Courtney Cochrane, head of retail at Fetch, as they explore how brands can connect meaningfully with everyday shoppers. You’ll learn how to align with key shopping moments, tailor... [...]

Cultivating customer loyalty involves building trust through consistent quality, personalized experiences, and strong communication. Loyal customers drive repeat business and are more likely to recommend the brand to others. Watch the latest HubSpot video ‘Reap the Rewards: How To Cultivate Customer Loyalty’. This video covers the following: The Importance of Family-Owned Farms Balancing Acquisition and Retention Delivering Personalized Customer Experience The Role of Data in Customer Retention Lifecycle Score Capabilities Customer Success Workspace Early Adoption Insights Personalization... [...]

Customer loyalty is crucial for businesses as it drives repeat sales, reducing the cost of acquiring new customers. Loyal customers also act as brand ambassadors, promoting the company through word-of-mouth and increasing overall market trust and credibility. MarTech contributor Alexander Melone has published an article featuring four tips to build customer loyalty with email. He says, “Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important... [...]

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Digital Marketing Depot is hosting a webinar ‘Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies’ on Friday, October 20, 2023, at 1.00 pm EDT. The DMD team says, “Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer... [...]

Building a loyal customer base requires more detailed work than complex work. It takes time to learn what your customers want and bring it to life in your business. Equally important for improving customer loyalty is ensuring your approach is rooted in genuineness, appreciation, and honesty. Earning consumer trust and confidence can impact all things in your business, but it’s not a simple feat. People aren’t prone to giving companies a second chance when they have a bad experience at any point in their customer journey. Focusing on building loyalty from introduction to purchase and beyond... [...]