Search Engine Land contributor Rémi Kerhoas has published an article highlighting three PPC myths you can’t afford to carry into 2026.He says, “AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not.As 2026 begins, carrying those beliefs forward guarantees... [...]

Ahrefs has published a new video ‘”No One Visits Page 2 On Google?” Debating Common SEO Myths’.The Ahrefs team says, “Join Cyrus Shepard, Nik Ranger, Patrick Stox, Bernard Huang, Fery Kaszoni, Jason Hennessey, Ryan Law, and Sam Oh as they tackle common misconceptions and reveal what really matters in search engine optimization. From the infamous “No one visits page 2 on Google” claim to the truth behind ranking factors, these SEO experts attempt to separate fact from fiction. Whether you’re an SEO pro or just starting out, this discussion will give... [...]

Ahrefs contributor Sam Oh has published a new video ‘Common SEO Myths Busted’ to help you uncover some of the most common SEO myths.The Ahrefs team says, “This video debunks some of the most common SEO myths and suggests what you should do instead”.Watch the video here.Ahrefs [...]