Old content holds significant value as it can be refreshed and repurposed to attract new audiences and improve SEO. Updating existing content saves time and maximizes the return on your original efforts. Content Marketing Institute has published a new video, ‘What Does Your Old Content Teach AI About Your Brand?’. The CMI team says, “Your old content isn’t sitting quietly in the internet’s forgotten archives anymore. It’s being scraped, analyzed, and used to teach generative AI about your business. While some marketers appreciate the extended search visibility, it can paint... [...]

This is a reminder for the SEJ webinar on July 16, 2025. AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their... [...]

Content Marketing Institute has published a new video, ‘Craft Content With Intention To Avoid AI Ick’. The CMI team says, “Can marketers still gain an advantage by artfully crafting content in a landscape dominated by AI, algorithms, and content-by-committee? The answer may lie in the details. Robert Rose argues that adding more emotional details doesn’t make a story more resonant. Rather, it’s the intention and judgment behind which details you add — and which you don’t. Read this week’s Rose-Colored Glasses for his well-detailed explanation.” Content Marketing... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’. The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]

Data analysis and storytelling turn raw numbers into clear, compelling narratives that drive decision-making. Presenting insights as stories makes complex data relatable, memorable, and actionable for any audience. Content Marketing Institute has published a new video, ‘How Can AI Change the Game for Data Analysis and Storytelling?’. The CMI team says, “They created the AI “Olympics” to assess AI product performance with real-world data-driven activities, from preparation and analysis to storytelling. The goal of the games? To see if AI tools can be chained together end to... [...]

Content Marketing Institute has published a new video, ‘How Generative AI is Helping Improve Empathy and Outcomes’. The CMI team says, “Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.” That is not always true. Generative AI has been used for the last six years to bring deeper levels of empathy and humanity to the crisis center space. See how crisis lines are using AI-generated simulation training to give their responders the practice and feedback they need to fine-tune their skills and be fully prepared before they... [...]

AI Search in 2025 is becoming more intuitive and conversational, delivering hyper-personalized results based on user intent and context. It’s transforming how consumers discover information, products, and services online. Content Marketing Institute has published a new video, ‘AI Search: Where’s the Value’. The CMI team says, “As traditional SEO gives way to answer engine optimization, brands are rushing to become a top-cited source on AI-powered searches. But in hastily pursuing AI visibility, are they overlooking the diminishing returns they might receive? Instead of going... [...]

AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their visibility on the AI SERP. You’ll learn: Data-backed... [...]

Content Marketing Institute has published a new video ‘Will AI Search End Content Marketing?’ explaining the impact of AI Search on content marketing. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. Will Google’s AI-powered plan for presenting search results render content marketing obsolete? While the company’s demo holds interesting implications, Robert Rose sees the writing on the wall and says it’s not the Shakespearean tragedy the media is scripting.”  [...]