The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET.

The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customers or prospective customers lives.

Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media property that has an editorial soul and a CRM brain. We’ll share the strategy that drives our editorial mission and give you a glimpse into the experiments and campaigns that help us grow our audience and generate results.

In this session you’ll learn:

  • How the best marketers develop signature hooks with content
  • How to think like an audience-developer not a traffic-driver
  • How to experiment with conversion focused content campaigns”.

Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience

Content Marketing Institute

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