When it comes to search engine optimization, images play a vital role along with the text and video. With proper publishing strategies you can drive more website traffic from search engines.

The Practical Ecommerce contributor Jill Kocher Brown has shared an article highlighting some useful strategies to optimize your images for the Google search results.

Brown says, “Optimizing images for search engines is based on relevance to a keyword theme, as is optimizing textual content. For images, however, the lack of visible text means that the process is different.

The key is to focus on optimizing primary category and product images since those are the ones with a realistic chance to drive traffic and conversions, not temporary promotional images. Presuming the product and its imagery are visually compelling, you have a chance of snaring a shopper’s interest directly from the image search results. But first you have to show up in the result”.

Optimizing Images for Google Search Results

Practical Commerce

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