Tony Messer says, “You may have heard people urging you to switch your website to the HTTPS security encryption. They cite Google’s announcement thatHTTPS is a ranking signal and that failure to switch could mean your ranking will take a hit.

And that would mean less traffic and less business.

But, can a product that costs around $100 per year really make that much of a difference? And if so, how straightforward is it to make the switch?

Let’s face it, until recently, HTTPS was really used only by ecommerce sites for their payment pages. Things can get confusing, and the question many business owners face is whether or not the hassle of switching to HTTPS is worth it“.

HTTP vs. HTTPs: What’s the Difference and Why Should You Care?


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