Latest News

Veronica Jarski says, “Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user’s location. Check out these geotargeting tips from a Campaigner infographic. “Take advantage of timely events,” suggests Campaigner. “Use upcoming events in a particular location... [Read more]

Dawn Papandrea says, “We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: –... [Read more]

Bart Mroz says, “By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors. A great example of this comes from flower delivery service UrbanStems. Over $4 billion is spent each year on online flower purchases for occasions such as birthdays, celebrations, graduations... [Read more]

Seth Fendley says, “Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message. What timing could be better to engage customers than real-time while they are viewing products/services on your website? Let’s discuss an underutilized tool called live chat and see... [Read more]

Barry Schwartz says, “Google has announced they are updating the Google My Business Insights feature, where business owners can view analytics around how people find and interact with their Google local listings. The new features include a breakdown of how many people are seeing your listings from Google Search versus Google Maps. Here is a screen... [Read more]

Rae Hoffman says, “The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and merchants across the United States. Back in 2009, the FTC started releasing guidelines governing the use of endorsements and testimonials online. The goal of the law was to force disclosure... [Read more]

Joshua Sophy says, “If you were asked right now if yourbusiness provides excellent customer service, odds are you’d probably say you do. Right? In fact, your customer service is beyond compare. The best. Of course, it is. Well, it’s that head-in-the-sand mentality that causes the disparity — like the restaurateur who can’t figure out why... [Read more]

Laura Patterson says, “Without a doubt, data and analytics have become central to every organization’s business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be successful, a company needs to have strong analytics. He posits that those who are competitive in their analytics approach... [Read more]

Amie Marse says, “The goal of web content marketing is to seal conversions. Turning warm leads into loyal customers is the number one reason website managers spend so much time, money and effort on improving electronic content. Search engine optimization (SEO) is useless if your material doesn’t have what it takes to convert leads. The word... [Read more]

Joei Chan says, “Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas? Please say yes. Because that’s how I convinced my boss to start Real Smart Marketing, a video series where top influencers record bite-sized marketing advice. To kickstart our first episode, we invited Rand Fishkin,... [Read more]

Ayaz Nanji says, “Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. The report was based on data from 24 billion emails sent in 2015 by Yesmail customers. Triggered emails were defined as messages sent by brands... [Read more]

Mime Murray says, “The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO. It’s not the first time I’ve come across that view about keyword phrases. Three major changes in recent years may be feeding the misguided notion that it’s foolish to focus on keywords. In a... [Read more]