Latest News
‘Supercharge Your B2B Conversions with White Papers’ – Small Business Trends
Pratik Dholakiya says, “B2B manufacturers rely mostly on traditional methods of marketing like trade show participation and other paid methods of marketing. Yet, it is becoming increasingly clear that the key people in the process of making buying decisions in a company are using the Internet to make informed decisions on products after going... [Read more]
‘Google remarketing lists for search ads make their way to Google search partners’ – Search Engine Land
Greg Finn says, “Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people who have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords... [Read more]
New, superior whiteboard doodle video software #ad
Doodly doodle animation software was just released by Jimmy Kim and his partner, Brad Callen. It builds whiteboard (and blackboard) videos by simple drag and drop actions. Through Monday, it is available on a “grand opening” discount; then the price rises. What makes this software better than other whiteboard software you have used? Besides... [Read more]
‘Split Testing Your Sign Up Form for Better Results’ – AWeber
Jason Moore says, “Imagine if nothing was ever tested, nothing was ever improved on and made better. We’d still be stuck living in caves and life would be pretty miserable. OK, that was a pretty extreme example to start off this post with, but I really think it is a great way to showcase why split testing your sign up form is so important. You... [Read more]
‘Facebook is blocking ad blockers on desktop, but not on mobile’ – Marketing Land
Tim Peterson says, “Facebook cares about consumer choice until that choice conflicts with its business. On the one hand, Facebook doesn’t want people feeling super creeped out when they use its site or apps, so now it’s giving them a new way to control what data brands can use to target them with ads. But on the other hand it wants to ensure... [Read more]
‘B2B Data Management: Marketers’ Top Goals and Challenges’ – MarketingProfs
Ayaz Nanji says, “B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2. The report was based on a survey of 183 B2B marketing professionals from 101 organizations. Respondents were polled on their goals and challenges with marketing... [Read more]
‘Google AdWords Keyword Insertion: The What, Why & How’ – HubSpot
Samantha Shannon says, “If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers... [Read more]
‘B2B Marketers And Sales Operations Need To Play Well Together’ – Forrester Blogs
Steven Wright says, “It’s tempting to think that with all the power of automation for marketing, sales enablement and a multitude of sales processes that marketing and sales work together smoothly. The vision is one of a well-oiled machine generating leads, qualifying opportunities, and winning deals. The reality is somewhat different. While... [Read more]
‘The rise of the direct-to-consumer model’ – Econsultancy
Nikki Gilliland says, “Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG. The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month – its sales reached $152m in 2015. Recently, the company’s success was cemented... [Read more]
‘5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers’ – Copyblogger
Beth Hayden says, “You know the old adage: you never get a second chance to make a first impression. That maxim is certainly true in the email marketing world. Your email welcome message is the first message new subscribers receive when they register for a free account with your site or subscribe to your email list. A well-crafted welcome message... [Read more]
‘An Essential Training Task List for Junior SEOs’ – MOZ
David Sottimano says, “Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased... [Read more]
‘The growing appeal of responsive-aware email design’ – Marketing Land
Chad White says, “Several years into the Age of Mobile, brands are finally catching up to consumers, who have embraced mobile much faster than brands have. Spurred by Google’s mobile-friendly update, which gave a boost to “mobile-friendly” sites in mobile search results, 93 percent of B2C brands now have websites that render and function... [Read more]
