Latest News

Sherry Bonelli says, “Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because... [Read more]

Lesya Leu says, “Snapchat keeps stepping on Facebook’s toes by introducing new and powerful ad targeting features.The network took society by storm, especially its younger segments. Like every major social platform, Snapchat built a large following base, then invited advertisers to the feast. It comes as no surprise that now Snapchat is trying... [Read more]

Brian Childs says, “Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles... [Read more]

Ellen Bartolino says, “Social proof is the idea that consumers will adapt their behavior according to what other people are doing. It makes sense, right? When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn’t... [Read more]

Sonia Simone says, “A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices.Last week the New York Times ran a funny little piece about... [Read more]

Blake Cahill says, “At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways”.When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to... [Read more]

Leslie Ye says, “Emails are easy to whip up and send off without a second thought. The fact that we send and receive so many of them makes it seem like each individual email isn’t that important.But it’s time to ditch the mindset that an email is “just” an email. You don’t need to treat each one like your own personal Magna Carta,... [Read more]

India White says, “Back in 2013, while working at an influencer marketing startup, my friend Daniel Hebert and I were discussing virality—that somewhat taboo, pie-in-the-sky idea of creating content that gets millions of shares and likes. It’s a marketer’s dream, but for most of us, it will never be a reality.From this bitter truth came... [Read more]

Andy Vale says, “It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers. Over its 45-year history, WEF has convened business, political, and social leaders to solve the world’s most complex challenges — from sustainable development and international trade, to food security and access to health... [Read more]

Holly Miller says, “SEO moves fast. So have the past six months. It’s already the end of July and we’re heading into the second part of the year.This article will give you an overview of the most important SEO industry news articles from January to July within these three primary categories:Official Google AnnouncementsEvolving SERP LandscapeContinuous... [Read more]

Peter Daisyme says, “Businesses that regularly receive calls from customers realize how difficult it can be to provide 24/7 support. Keeping friendly, skilled representatives on hand around-the-clock can quickly drain a business’s payroll. Yet, cutting corners by hiring unhelpful employees will send customers directly to competitors.Knowledge... [Read more]

Liz Willits says, “Imagine this scenario for a moment: You just finished creating the perfect email sign up form. You’ve written compelling copy, offer a valuable lead magnet and display it on every page of your blog.But as you sit at your computer waiting for the email subscribers to flow in, little happens. Your conversion rates are low,... [Read more]