Jeff Rajeck says, “Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand.

But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store.

So what can marketers do to get the benefits of personalisation without the backlash?

To find out, Econsultancy held a roundtable event, Understanding the Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty in Melbourne, Australia. Dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing in CX.

The roundtables were moderated by subject matter experts from Econsultancy and our event sponsor IBM Marketing Cloud. Participants brought their own experiences, questions, and challenges to the table for open discussion”.

Four ways to avoid ‘creepy’ personalisation

Econsultancy

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