Latest News
‘5 ways digital marketers can make healthier impressions’ – Marketing Land
Lewis Gersh says, “Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers to people you meet face-to-face. You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on their tablet and walk away? Of... [Read more]
‘Doing Digital is Never Done: How to Stay Ahead in Online Marketing’ – Business.com
Amas Tenumah says, “A new Forrester Consulting report on digital CX has been getting lots of attention for its insights into how companies are “doing digital,” but ironically, that’s an expression that neatly describes a key problem with how companies are making their changes and the most interesting finding from the report itself. The report,... [Read more]
‘Getting to the bottom of Google expanded text ad CTR and CPC’ – Search Engine Land
Andy Taylor says, “Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in mind, allows advertisers to create longer text ads with two headlines of up to 30 characters each and a single 80-character description line. Advertisers have been testing the new format alongside... [Read more]
‘Making Sense of Google’s Updates in Local Search’ – MOZ
George Freitag says, “Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will... [Read more]
‘Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success’ – MarketingProfs
Jessica Langdorf & Doreen Saxby says, “Over two-thirds of Americans now possess a mobile phone, and we use it for just about anything and everything, multiple times per day. And we’ve all heard those reports that shock us with the extent of our mobile obsession, suggesting that people are willing to give up beloved vices like chocolate... [Read more]
‘5 Ways To Create Quality Content When You’re Too Busy To Write’ – Business.com
Jawad Khan says, “Content is king. I know you’ve read this a million times. But creating quality content requires in-depth research and some good old elbow grease. And not everyone, especially busy entrepreneurs, and corporate professionals have much free time in their daily schedules to do that. So how do you create quality content for your... [Read more]
‘6 Ways to Build Your Email Subscriber List’ – Entrepreneur
Jim Higgins says, “Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want... [Read more]
‘How Can Game Theory Help Your PPC Marketing?’ – Small Business Trends
Larry Kim says, “I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: “Beginning in... [Read more]
‘5 Content Marketing Strategies Businesses Should Adopt in 2016’ – Business.com
Charles Crawford says, “Content marketing is not only fantastic in terms of business brand building and overall success, but has also become mandatory in today’s digital arena. Some fun facts for you: 76 percent marketers reported using content marketing in some shape or form Out of this, just 37 percent say their strategies are effective Compared... [Read more]
‘How Pokémon Go Will Change Mobile Advertising’ – Entrepreneur
Janis Zech says, “By now you’ve heard of — if not played — Pokémon Go. You’ve also heard about how the game keeps shattering download records (with 75 million and counting) and revenue since its launch barely a month ago. Pokémon Go has overtaken breakout mobile hits such as Color Switch to global juggernauts such as Supercell’s... [Read more]
ScopeLeads doesn’t just find leads for your services #ad
Just announced and on sale for a reduced price today only, ScopeLeads searches the internet, looking for small businesses in need of marketing services, such as a website, a Facebook page, SEO and more. This is more sophisticated than any lead finder you have ever used. It uses a proprietary algorithm to determine which leads actually need the services... [Read more]
‘Google tests showing an overall Health Score for AdWords accounts’ – Search Engine Land
Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader,... [Read more]
