Latest News
‘Content Marketing Takes Time, But Can Add Huge Value’ – Entrepreneur
Jim Joseph says, “Content marketing is the business buzzword du jour. Every brand, big and small, is trying to determine its content marketing strategy as a pathway to building better relationships with customers. That’s hardly a surprise, because when it’s done right, content marketing actually works.By its very nature, content... [Read more]
‘Seven ways to supercharge your data-driven marketing’ – Econsultancy
Jeff Rajeck says, “To many, marketing now is all about data.In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said ‘data-driven marketing’ was their top priority this year.Nine out of ten put it in their first three, more than any other topic.But what are marketers actually doing with... [Read more]
‘SEO that Grows Your Business with John Jantsch’ – Copyblogger
Brian Clark says, “Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art.That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned... [Read more]
‘How a Single Piece of Content Increased Our DA by +7 Points [Case Study]’ – MOZ
Serge Stefoglo says, “Content marketing has been discussed and researched more in the last 5 years than ever before.There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others.At Distilled, we’ve... [Read more]
‘Google Penguin doesn’t penalize for bad links – or does it?’ – Search Engine Land
Barry Schwartz says, “Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.”Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right.Google’s Gary Illyes said on my public Facebook post that the new... [Read more]
‘Developer marketing and the myth of the Rosetta Stone’ – Marketing Land
Josh Aberant says, “It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where they even don’t speak the same language. Or the (non-)relationship is painted as being downright antagonistic, with oblivious marketers trying to crowd their unwanted... [Read more]
‘How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]’ – HubSpot
Jami Oetting says, “It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part... [Read more]
‘5 Ways to Increase Your Ecommerce Business Sales’ – Entrepreneur
Thomas Smale says, “Your ecommerce store is up and running, and you’re getting some sales. Congratulations! But, if you thought you could squeeze every bit of profit out of your business without optimizing your store and using the right strategies to engage customers, you thought wrong.Generating new business is one way to increase your ecommerce... [Read more]
‘If You Create, Will They Buy? How to Go From Insights to Products Customers Want’ – MarketingProfs
Andy Zyanga says, “If you develop a new offering, will customers buy it? That’s the perennial challenge for today’s companies, and it’s becoming more acute as pressures to innovate “first and fast” intensify.Product launch cycles are becoming mercilessly short, and companies are continually racing to commercialize... [Read more]
‘How B2B Vendors Can Generate Trust and Credibility With Their Website’ – HubSpot
Lizette Louw says, “What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them?We looked at the results of the 2015 B2B Web Usability... [Read more]
‘Why contextual campaigns provide value across the enterprise’ – Marketing Land
Rebecca Lieb says, “Together we’ve looked at why context is digital marketing’s next frontier.Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as connected as devices are. Beacons, sensors and the Internet of Things (IoT)... [Read more]
‘The four pillars of the future of SEO’ – Search Engine Land
Pratik Dholakiya says, “SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.A huge part of... [Read more]
