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Kerry Jones says, “It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something that will make them stop to read it, absorb... [Read more]

Aja Frost says, “If you don’t like the first few episodes of a TV show, do you stick with it until the series finale? Probably not. It’s unlikely you’ll suddenly start loving it, and there are plenty of other options out there. Unlike a show, your prospect probably won’t stop the sales presentation if the beginning doesn’t go particularly... [Read more]

Jennifer Smoldt says, “”Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous. But all that aside, here’s... [Read more]

Ann Gynn says, “Open up your content marketing toolbox. Is it empty? Or is it so crowded that you can’t find the tool you need? Content Marketing World presenters are here to help. These daily practitioners of content marketing open their toolboxes to reveal what things they use to help them in: – Research – Engagement – Promotion –... [Read more]

Raphael Locsin says, “The next evolution in social networking might just have arrived. Steemit.com is not just some new character limiting or self-destructive photo platform. This newcomer is the first social network to be built on blockchain technology. It’s also the first social network to reward users with cryptocurrency (Steem) for posting,... [Read more]

What do you need in your business? • Convert more prospects into customers? • More highly qualified leads that already trust you? • More loyal repeat customers? Well, all of these marketing needs are advanced by video In fact, 74% of all internet traffic will be video by 2017. (according to Syndacast.com) Besides that, marketers who use video: ■... [Read more]

Bhavik Sarkhedi says, “I’m sure you’re curious of how social media mega stars build up their following. After all, you probably want to be an influencer yourself. Ultimately, an influencer with a strong social media following, is someone who the fans and followers go to for inspiration and knowledge in a certain subject area. They motivate... [Read more]

Rachel Lindteigen says, “A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working,... [Read more]

Jacob Baadsgaard says, “On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right? Well… maybe that’s giving them too much credit. Automated account... [Read more]

MOZ team says, “When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the... [Read more]

Sam Davtyan says, “It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and know that our friends will get it. We send 6 billion text messages a day in the United States, and two-thirds of adults own smartphones, which they use to get information on community events and breaking... [Read more]

SBT team says, “Two new events have been added to the Feature Calendar for November! Read more about both events, each with a starting date of Nov. 14, in our calendar below. Influencer Marketing Days, a two day event held at the TKP Conference Center located in Midtown, Manhattan, will cover issues pertinent to this burgeoning industry. Information... [Read more]