‘Google’s new expanded PPC text ads: The impact on advertisers’ – Econsultancy
The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.
But what does all of this mean for advertisers?
1. An increase in clickthrough rate
From early tests WordStream has noticed that the clickthrough rate (CTR) has increase by around 20%.
This is something that we have also noticed within our own split tests at Clicteq”.
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