Wesley Parker says, “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.

The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.

But what does all of this mean for advertisers?

1. An increase in clickthrough rate

From early tests WordStream has noticed that the clickthrough rate (CTR) has increase by around 20%.

This is something that we have also noticed within our own split tests at Clicteq”.

Google’s new expanded PPC text ads: The impact on advertisers


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