Latest News

We have been telling you about this new software for several days. The news is that there’s now a coupon for $10 off: livestream2016. Use it when you check out for a significant saving.Delilah Taylor has teamed up with Frank Schramm and Andreas to release new software that makes Facebook marketing a lot easier.Live Stream Machine allows you... [Read more]

Stefan Benndorf says, “Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends... [Read more]

Nikki Gilliland says, “In order to avoid the sweaty, stressful nightmare that is a department store during December – many consumers now choose to do their Christmas shopping online.So, how do retailers ensure customers buy during this incredibly competitive period?Here are seven tactics, with seven current examples of retailers putting them... [Read more]

Sonia Simone says, “To get where you want to go professionally, you’ll need to create excellent content — and create enough of it to make an impact.We want to support your efforts in doing exactly that in the coming year … so we have a new community project for you. Each month, we’ll propose a pair of “prompts” — one aimed at improving... [Read more]

Dudley Carr says, “Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing.Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business... [Read more]

Yesterday, the US Supreme Court affirmed Colorado’s right to require online merchants to collect sales tax from Colorado residents who buy from them.Until now, buying online from a merchant located in anther state has required the buyer to pay sales tax directly to the state, rather than requiring the merchant to collect tax, in behalf of the... [Read more]

Amy Gesenhues says, “According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning... [Read more]

Mike Kalis says, “There’s something undeniably charming — and perhaps a bit nostalgic — about being a local business that conducts only face-to-face commerce. But in this tech-driven day and age, you’re selling your customers short by limiting the scope of your services to an in-person setting.Sure, you might be able... [Read more]

Holly Miller says, “Without question, November and December are among the busiest months of the year. If you work for an e-commerce brand, in many cases the development teams have placed a hold on any new SEO or development requests. So what do you do? How can you make the most of the job searchers looking for information on what’s best for... [Read more]

Susan Bidel says, “Jeff Bezos is a legendary innovator whose company, Amazon, is driving business transformation across industries. Clearly he’s not shy about challenging the status quo. In 2013 he invested a portion of his personal fortune in The Washington Post, a publisher of repute since 1877.Though many feared he would interfere with... [Read more]

Kate Taylor Mighty says, “Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool. It’s also a great growth engine, driving conversions throughout the funnel.Although the importance... [Read more]

Arliss Coates says, “In August 2016, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices.We sought to discover just how much analytics was contributing to business performance and where in particular analytics was making the biggest impact.Today we’re expanding on those insights with... [Read more]