Jeff Rajeck says, “The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

These same forces are also being used in marketing. AI, or ‘cognitive’, marketing systems use industrial computing power, big data, and machine learning to improve marketing performance.

While cognitive marketing has not yet been deployed to a great extent, it soon will be. According to IDC, more than half of all companies will be using cognitive marketing by 2020“.

Three ways brands will use cognitive marketing


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