Latest News

Sonia Simone says, “In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge.January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement.Every month, we’ll give you a pair of prompts that we can all work on together as a community.The... [Read more]

John R. Rymer says, “Application-development leaders shifting to modern techniques are like acrobats performing above a flimsy net. The tools and technologies they need to support the planning, execution, and evaluation of customer-focused applications just aren’t widely available yet. The biggest gaps are in portfolio management, test-and-learn... [Read more]

Ramit Sethi says, “You nailed the meeting with a key VIP. Now, the first step in building a long-lasting relationship with this key player is to write a great thank you note. But should you text, send an email or write a card? What should you write, other than “thanks for the meeting”?Depending on the meeting and your relationship with the... [Read more]

Marc Wayshak says, “t’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling.When done right, B2B sales have the potential to be both extremely lucrative and deeply... [Read more]

Laura Forer says, “Even if you’re already familiar with how to optimize your website for local search today, you probably know that the state of local SEO is always changing.Between updating your Google My Business page, understanding schema markup, and setting up the right monitoring tools on your own website, keeping up with local SEO... [Read more]

Ginny Marvin says, “On Thursday, some AdWords advertisers received an unexpected email from Google explaining upcoming changes to the phone numbers that appear in ads. The change affects campaigns that use both call extensions and location extensions.Google has expanded exposure for ads that include location extensions over the past year, including showing... [Read more]

Jay Baer says, “Hey guys, welcome back to Jay Today! I want you to make 2017—this year—the year that you stop screwing up email!My friend Tim Hayden posted just recently today that the word of the day is “unsubscribe,” and he couldn’t be more correct.Look, this is not a new phenomenon. It’s is the beginning of the year which means... [Read more]

Joe Pulizzi says, “In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or brands. Rants and raves... [Read more]

Annie Pilon says, “The small business community online shared everything important websites to technical and motivational advice this week. The goal was to provide more resources and knowledge to help grow your small business during the early days of 2017.See a collection of these resources and other information below and leave a comment to share... [Read more]

We told you a week ago about the special offer from John Thornhill and Dave Nicholson to set you up in an online business with their Niche Marketing Kit Year-end Sale.They just announced another year-end sale, and it’s another resale offer, called The Ultimate Reseller Kit. It offers 100% commissions. And all you have to do is give away free... [Read more]

Raphael Locsin says, “The phrase ‘content is king’ remains seminal in the world of digital marketing, after a series of evolutionary, Google algorithm updates have combined to change the way in which websites are ranked. Instead of being driven by quantity, rankings are now determined largely by the quality and insight of published... [Read more]

Gilad Bechar says, “Now that 2017 is here, it’s time to start planning your mobile strategy for the year.If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate... [Read more]