Latest News
‘4 Free Small Business Marketing Tools’ – Entrepreneur
Jim Higgins says, “There’s only one thing better than finding a cool new marketing tool, and that’s finding a free, cool new marketing tool. Here’s a list of four marketing tools that add real value — but don’t cost a thing!1. Portent’s Content Idea GeneratorEver get stuck trying to come up with ideas for your next article, blog... [Read more]
‘Five predictions for conversion rate optimisation (CRO) in 2017’ – EConsultancy
Paul Rauke says, “2017 has the potential for becoming the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).Here are my predictions and trends for 2017 which will both enhance and hinder the maturity of the conversion... [Read more]
‘How to Kickstart an SEO Audit for Your Startup’ – MOZ
MOZ team says, “Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it’s an incredibly important consideration. In today’s Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go”.How... [Read more]
‘7 Tips for Getting a Bigger Response from Your Ad Copy’ – Entrepreneur
Craig Simpson says, “Whether he was writing copy for direct mail or print advertising, advertising legend David Ogilvy had some tricks up his sleeve that worked well for influencing people to buy the product he was selling. These seven techniques can work for any kind of promotional writing today, offline or online and will help you write more... [Read more]
’15 Killer Landing Page Builders’ – Small Business Trends
Michael Guta says, “Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed for a call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing... [Read more]
‘Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]’ – Marketing Land
Matt McGee says, “Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim.Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays.... [Read more]
’10 Ways to Save Time in Creating Content’ – CMI
MO Harake says, “As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, editing and revisions, and sourcing authoritative data to back up ideas, etc., are time-intensive tasks.I used to waste a tremendous amount of time creating, producing, promoting,... [Read more]
‘2 Ways to Delight Your Customers with After-Sales Content Marketing’ – Business.com
Sarah Quinn says, “Sales are the bread and butter of any business. It’s important to remember that your relationship with a customer does not end simply because money has changed hands. If you work in sales, then you know how difficult it is to acquire and build a relationship with a new customer.Research has discovered that 44 percent... [Read more]
‘5 Business Trends That Will Take Off in 2017’ – Entrepreneur
Jeffrey Hayzlett says, “Last year, 2016, is in our rearview mirror, so it’s time to look to the trends in 2017 that will change how we do business: For instance, in my travels around the country to conventions and keynote speech engagements, I’ve noticed that the faces of the audiences keep getting younger, regardless of the industry.While... [Read more]
‘Where Should Content Marketers Turn When Hiring New Resources?’ – Convince & Convert
Jacob Warwick says, “If you’ve made the decision to increase your content marketing efforts, improve your overall campaign performance, or fill gaps in your current content processes, there seems to be no shortage of solutions. You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load... [Read more]
‘Final holiday figures: $92B in e-commerce, omnichannel retail had big share’ – Marketing Land
Greg Sterling says, “The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year.Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between... [Read more]
‘A Simple, 4-Step Blueprint for Building Rapport in B2B Sales’ – Entrepreneur
Danny Wong says, “All salespeople have heard the term “build rapport” more times than they can count, and for good reason: Rapport is a critical element of any sale. But if your competitors are already doing it, and well, you have to do it better to outsmart those competitors and win over those clients.How do you build rapport? Consider... [Read more]
