Latest News
‘The Simple 3-Step Process for Creating a Winning Content Marketing Strategy’ – Copyblogger
Brian Clark says, “Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition:A plan of action designed to achieve a major or overall aim.Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean... [Read more]
‘Essential voice search strategies for 2017’ – Search Engine Land
Sherry Bonelli says, “There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.If you’re... [Read more]
‘SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention’ – MOZ
JP Sherman says, “On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities,... [Read more]
‘Programmatic 101: What are user scoring and propensity modelling?’ – EConsultancy
Ben Davis says, “Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.You might have heard or seen reference variously to:probability scoringbest-next-action modellingcontinuous scoring algorithmsalgorithmic attributionlookalike... [Read more]
‘4 Ways You Can Advertise Your Business’ – Small Business Trends
Megan Totka says, “When done correctly, advertising can attract new customers, build sales to boost your bottom line and enhance your reputation. This is why more than $180 billion were spent in advertising in the United States in 2015. With so many digital tools available, it can be hard to know where to start. As you work to drive additional... [Read more]
‘Facebook is (finally) preparing to make money off its massive video audience’ – Mashable
Kerry Flynn says, “Facebook is about to turn up the volume on its video competition with YouTube.Videos on the social network can soon include mid-roll advertisements, allowing publishers to finally start making money from their videos, Recode reported Monday.Unlike YouTube where ads run prior to the video and can be skippable after 5 seconds,... [Read more]
‘Which Blogging Tactics Produce the Strongest Results? [New Survey Data]’ – HubSpot
Barry Feldman says, “When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?The answers to any and all of the questions deliver interesting insights on the state of... [Read more]
‘Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management’ – MarketingProfs
James Thomas says, “Each year, the marketing community confronts a few dominant themes. A couple of years ago, predictive analytics was all the rage. If you ask any B2B marketer what trends dominated in 2016, you’d likely hear “ABM,” “one-to-one relationships,” or “managing the customer journey”; marketers... [Read more]
‘5 B2B marketing tips to jump-start your 2017 results’ – Search Engine Land
Jessica Cameron says, “It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI.Utilize these tips to jump-start your search results in the... [Read more]
‘Facebook’s mid-roll video ads will be limited to 15 seconds’ – Marketing Land
Tim Peterson says, “Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos.Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode... [Read more]
‘Shares Are Not Enough: How to Amplify Your Content and Build Links’ – CMI
Steve Rayson says, “During my recent content research I came across the ultimate social media marketers quiz. Here are three questions I have for you about this quiz:How many shares did the quiz get?How many people viewed the quiz?How many sites linked to it?The answers are almost 8,000 shares, 5,500 views, and zero links. Yes, more people... [Read more]
‘Four key features to appreciate about Google Trips’ – EConsultancy
Nikki Gilliland says, “Google has been increasing its focus on travel for a while now.Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.Google Trips is designed to be every traveller’s ‘personal... [Read more]
